August 9, 2005
ACCUSTREAM RESEARCH: 40% OF STREAMING VIDEO ADS BEING DELIVERED IN FLASH IN '05; CDNs RAMP UP FORMAT INFRASTRUCTURE CAPACITY
Monterey, CA. Forty percent of the $321 million in gross streaming video ad billings in 2005 will be delivered in Flash (excluding video ad units sold against Internet music radio), based on the latest market analysis report published by AccuStream Research.
The new research report, Flash Streaming Video 2004 – 2006: CDN, Site and Advertiser Adoption includes a detailed analysis of Flash streaming video capacity at the CDN level, profiles of major sites using Flash, applications providers such as Eyewonder now exclusively supporting Flash for streaming advertising initiatives and why advertisers are enthusiastic about linking Flash production with CDN distribution.
At the CDN level, Flash streaming media servers now make up about 18% of total streaming media servers deployed across multiple CDNs, and AccuStream forecasts about 14.7% of total streaming video content viewed in ’05 will be in Flash format.
That figure is forecast to rise by another 30% in 2006 to 19.2% of total streaming video views (excluding ad units).
About 15% of total pre-roll video inventory and 75% of in-page/embedded avails under representation in 2005 are being powered by Flash, according to the report.
“One of the biggest advantages pointing to continued Flash adoption as streaming advertising gains momentum online is near ubiquitous viewer access. Flash media players are installed on upwards of 90% of connected PCs,” commented Paul A. Palumbo, research director at AccuStream.
“Easy accessibility to streaming video content is the single most important essential element that advertisers and rights holders share as the industry strives to increase both reach and frequency, even if they aren’t particularly religious about formats,” he continued.
“The bottom line is that streaming video remains a media format everyone does not have access to online, and it’s helping drive Flash adoption; it’s getting to people who otherwise couldn’t figure out how to use a media player or who bypass the download of a proprietary player application. And, there is a clutter-free media environment that does not compete for viewer attention.”
AccuStream Research publishes monthly, annual, semi-annual and custom streaming media reports with extensive data, trend comparisons and expert analysis.
Paul A. Palumbo, firstname.lastname@example.org