September 13, 2005
ACCUSTREAM RESEARCH RELEASES ITS COMPREHENSIVE GUIDE TO STREAMING ADVERTISING
Monterey, CA. AccuStream Research has released its 2005 – 2006 Guide To Streaming Advertising: Agencies to Vendors report, a comprehensive resource for broadband media planners, buyers and sellers across a wide range of advertising applications, from entertainment to business communications.
The guide provides a detailed view of how streaming advertising is bought, sold, paid for, where the budges are, CPMs, the top sites for streaming video and audio, CDN pricing to deliver streaming advertising and a section on the growing importance of Flash streaming video.
Many of the CDNs also have developed custom streaming advertising solutions, in cooperation with vendors such as Macromedia, Eyewonder and Klipmart, and those integrated solutions are also examined.
This reference guide walks users through the entire process of placing streaming media campaigns online, how the deals are getting done, what agencies and rep firms are involved, sites with available streaming inventory (audio and video), and how CDNs such as VitalStream, Akamai, Nine Systems and Mirror Image are working with Flash to offer a number of broadband advertising applications.
"As the streaming media industry gains momentum, and the medium looks and feels more like a high-speed interactive platform, and more affiliation of sites takes place, all types of brands are developing broadband advertising initiatives."
"With more ad-supported sites now embracing streaming advertising and advertiser interest increasing, this reference guide gives the industry a concise read on how broadband media buys move from conception to distribution," said Paul A. Palumbo, research director with AccuStream.
Streaming media campaigns online require creative assets, agency representation, an understanding of streaming codecs, distribution providers (CDNs), prices, formulas for types of media insertions and more.
Streaming advertising, whether placed on business related sites across finance; retail, real estate, travel, media, entertainment or telecommunications sectors will be able to utilize the guide’s resource of vendors and application providers.
There is also streaming media trending analysis, and streaming advertising buying trend analysis, on both the audio and video side of the broadband medium.
AccuStream Research publishes the monthly reports iBroadcast Stream Report, iBroadcast Avails Report, iBroadcast Mobile Content Report, and numerous other annual streaming media reports with extensive market data and expert analysis.
Paul A. Palumbo, firstname.lastname@example.org