November 8, 2006
ACCUSTREAM RESEARCH: USER GENERATED VIDEO AT 31 BILLION VIEWS IN '06; EXTENSIVE LIBRARY ANALYSIS REVEALS MONTHLY PEAK AND MATURATION TRENDS
Monterey, CA User Generated Video (UGV) will reach 31 billion views in 2006, up 429% over 2005, according to a report published by AccuStream Research.
The report, User Generated Video 2006 - 2007: Mania and Myth, contains extensive upload plus UGV library usage and trends analyses for LiveDigital, Revver.com, YouTube, MySpace, Yahoo Video and Metacafe.
The report also contains abundant usage data, business model analysis and interviews with Heavy.com, Sharkle, Clipshack, Ebaumsworld, ManiaTV!, Break.com, StupidVideos.com, Google Video, Guba, Grouper.com, and others.
UGV shot up quickly in 2006, and continued its impressive climb through the first half of the year.
However, a monthly library analysis (based on file upload dates) for UGV sites including YouTube and MySpace indicate a peak in June and July, with big view drop offs in subsequent months.
The report analyzes video file duplication. For example, while MySpace.com publishes sixteen content categories listing over 16 million files, factoring out duplicates (same file, poster and date) leaves a library of about 8 million videos.
Duplicate UGV files are spread throughout numerous content categories, with additional duplication occurring when exact files are posted by multiple individuals, or in slightly modified form. And while good UGV content is scarce, there is little exclusivity.
A business model analysis for UGV sites shows sophistication and diversity, from platform licensing to pure advertising.
A category share analysis reveals how popular extreme, outrageous, comedy, music (spoofs and parodies), animals and science content have become to a new generation of video sources uploading regularly, and to those who enjoy a peek at the bizarre, humorous or unusual side of life.
"UGV is here, and may stay, but it's a highly competitive arena. While we're forecasting solid growth for 2007, we also see signs of rapid library maturation," commented AccuStream research director Paul A. Palumbo.
"Meteoric UGV cuts two ways. We believe future UGV success will rely on better content, more editorial filtering, semi-professionals and professionals becoming engaged with and empowered by UGV brands, incubating new talent and advertising, plus directing audiences to content."
AccuStream Research publishes monthly, annual, semi-annual and custom streaming media reports with extensive data, trend comparisons and expert analysis.
Paul A. Palumbo, firstname.lastname@example.org