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July 14, 2009

ACCUSTREAM RESEARCH: ONLINE VIDEO VALUE CHAIN FORECAST AT $1.3 BIL. IN ‘09

Salinas, Calif. Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing top line another 26.4% in 2010.

Revenue growth is attributable to account acquisition as publishers adopt video applications spanning CMS to indexing, building on double-digit increases in CDN and video advertising network billings according to an AccuStream Research report.

The report, Online Video Value Chain: CDN, CMS, Ad Network and Indexing Revenue 2010 is a comprehensive, four-year analysis of video account revenue generated by each segment and firm, calculated against total accounts, MRR, account acquisition trajectories, content specialization and business models.

The report condenses extensive comparative online video market research data analysis by solutions segment to yield combined growth forecasts.

Value chain forecasts are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), video CMS platforms (accounts, pricing and revenue), video advertising network revenue by provider and specialty (pre-roll, in-banner, overlay, search), and video indexing/metadata.

CDN and video advertising networks are economic pillars of the video value chain, capturing an estimated 86.2% share of total market revenue in 2009.

Video CMS is forecast at a 10.5% share in 2009 and indexing at 3.4%. Video advertising network revenue (associated with video placements) grew by 76.6% in 2008 and forecast to increase 35.1% in 2009, and includes analysis of video advertising platforms such as Eyewonder, Eyeblaster, Pointroll and DoubleClick.

Video CMS platform revenue forecasts include Brightcove, thePlatform, Move Networks, Vusion and others. Video indexing revenue includes solutions providers from Auditude to Delve Networks, DigitalSmiths and vMix.

“The online video value chain links a diverse and vibrant set of indispensable applications enabling multi-screen brand exploitation to an expanding supply of high production value content,” commented research director Paul A. Palumbo.

“Publisher margins increasingly correspond to efficiencies derived from video services and applications that tightly calibrate content publishing initiatives to improved reach, monetization potential, lower digital workflow costs, with higher distribution quality and platform standardization making brand performance more predictable.”

AccuStream Research reports published in 2009 analyze video views, advertising (pre-roll, in-banner), CMS, video indexing, metadata, CDN, and Internet radio.

Contact: Paul A. Palumbo, ppalumbo@accustreamresearch.com
(831) 757-2556

Accustream Research
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