Accustream Research
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August 1, 2012

ACCUSTREAM RESEARCH: VIDEO AD CLEARING AND TRAFFICKING PLATFORMS TO PROCESS $6.2 BILLION IN 2012 MEDIA SPEND

Seaside, CA. Video ad networks, serving platforms, auctions, exchanges, RTBs, DSPs and SSPs are forecast to process $8.2 billion in 2012 connected device media spend, with 75.6% ($6.2 billion) attached to video formats, according to a sector research report produced by Accustream Research.

The report, Video Ad Clearing and Trafficking Platforms: Inventory, Media Spend and Business Channel Analytics: 2012 – 2014, presents the channel-by-channel economics of formats supported, media cleared, served, total inventory, fill rates, CPMs, ad serving CPMs and social media CPV/CPCV pricing models that taken together yield net revenue accruing to service and technology providers, post any publisher payouts.

Each market position is analyzed against monthly and annual inventory (current and historical—subtracting duplicated impressions, transactions), publisher relationships, CPMs, billing models, growth trajectories, percentage of sector spend by format channel (pre roll, in-banner, social video and VOD), domestic and international exposure.

Video ad networks are forecast to clear and serve $1.3 billion in spend, trafficking platforms $5.7 billion (primarily video). Auctions and exchanges (public or private) are estimated to produce 6.7% in total sector spend in 2012.

Combined, these integrated monetization platforms are poised to lock up $1.9 billion in 2012 net revenue (counting licensing fees) when including Google’s DoubleClick; $1.2 billion is attributable to video.

Market expansion has exhibited a CAGR of 53.5% (2007 – 2012), and projected to deliver a CAGR of 48.6% through 2014.

CPM-based business models (revenue share and flat-rate ad serving) account for 60% of sector revenue. Agency fees are estimated at $500 - $700+ million for the year.

In-depth Q & A’s complement financial analytics, showcasing the sector’s leading participants: Adap.tv, Adobe Auditude, adRise, Affine, AudienceScience, BlackArrow, Blinkx, FreeWheel, Jun Group, Limelight Video Platform, MediaMind (part of DG), Mixpo, Pointroll, RocketFuel, Sharethrough, SpotXchange, TREMOR VIDEO, TubeMogul, Videology, Visible Measures and YuMe, among others.

“AccuStream Research inventory, media spend, business operations and sector analytics reports are investment instruments for agencies, brands, operators, consulting practices, technology, media services firms, VCs and investment banks,” commented research director Paul A. Palumbo.

AccuStream Research produces sector analytics reports bridging digital video, audio, subscription, video advertising, internet video and multi-screen advertising networks, mobile advertising networks, CDN and integrated media platforms. 

Contact: Paul A. Palumbo, ppalumbo@accustreamresearch.com
(831) 394-1490

Accustream Research
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