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September 4, 2012

ACCUSTREAM RESEARCH: VIDEO, MOBILE AD NETWORKS, TRAFFICKING AND CLEARING PLATFORMS COMBINE FOR $13.2 BILLION IN 2012 MEDIA SPEND

Seaside, CA.Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend, according to an interdisciplinary sector report produced by AccuStream Research.

The report, Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity presents a systematic, data-driven valuation of each sector’s performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions.

Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 – 2014).

Mobile ad network clearing and serving platforms are expected to reach media spend parity with internet video equivalents by year-end 2014
This report contains detailed billing analyses, inventory fill rates, 3rd party integrations, strategic business partnerships plus inventory sources intersecting and pairing these vibrant media clearing and trafficking market positions.

Media spend and business model analytics are calculated against total, non-duplicated inventory, sellout rates, CPMs, eCPMs, CPC pricing, in-house vs. 3rd party ad sales, spend by format and participation ranges.

Revenue share associated with inventory sales or flat fee ad trafficking CPMs are valued to reach aggregate media spend, growth trajectories, plus net revenue accruing to each platform provider (post any publisher payouts).

Video platform entrants analyzed include Adap.tv, AudienceScience, Blinkx, Affine, Adobe Auditude, Freewheel, TREMOR VIDEO, YuMe Inc., SpotXChange, Videology, TubeMogul, adBrite. Adrise, and others.

Mobile network and platform entrants include Aditic, AdMarvel, AdFonic, Millennial Media, Jumptap, Amobee, Madvertise, Mobgold, Madhouse, xAd and Nexage, among others. Q & A’s augment the report’s inventory, media spend, and company operational data analytics.

This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format.

AccuStream Researchproduces sector reports bridging digital video, audio, subscription, video advertising, video and multi-screen advertising networks, mobile advertising networks, ad trafficking platforms and integrated media optimization solutions.

Contact: Paul A. Palumbo, ppalumbo@accustreamresearch.com
(831) 394-1490

Accustream Research
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