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ACCUSTREAM RESEARCH: VIRTUAL VIDEO CHANNELS REALIZE 8-YEAR CAGR OF 51.8%; 2014 AUDIENCES TO VIEW 9.2% IN EQUIVALENT TV HOURS

June 24 2014

Seaside, CA Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report by AccuStream Research.

The report, Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition, builds out multi-year forecasts, methodically plumbing exclusive databases spanning years 1999 - 2013 to plot a series of sine waves that reveal adoption trends and inform predictive analytics models.

The period 2005 - 2013 includes the advent and ascendance of UGC's virtual channel, and displays a combined CAGR of 51.8%.

Annual viewing includes professionally published and maintained destinations plus their syndication partners, as well as UGC hosting platforms and social environments, the latter generating the vast majority of choice-based viewing (84%), the former capturing the largest unique audience by far (a 2013 increase of 19.6% vs. 6%).

Viewing tallied across all destinations and outlets is expected to rise 14.1% in 2014, delivering well over 1.27 billion gigabytes of related media traffic and leads off a 2014 - 2017 demand CAGR of 9.5%.

While overall viewing growth is moderating in aggregate, indicative of a larger, diverse, maturing and synchronizing video marketplace, publisher libraries populated with multiple content categories are transforming, impelling stepped up monetization efforts.

Professionally managed television-centric video (including broadcast and cable networks examined from 1999 - 2013) shows a CAGR of 68.3%, and now leads all other categories, including news (49.9%), movies (48.3%) sports (46.7%), music (-22% CAGR 2009 - 2013), and entertainment/kids (61.5%).

Publishers and their brand partners have responded. Ad supported premium content monetized with in-stream video shows an insertion frequency of 1.12 avails per content play, driving a 41% increase in 2013/2014 inventory.

AccuStream Research (http://www.accustreamresearch.com) produces due diligence caliber research bridging virtual video views, music listening and monetization, subscription and download media storefronts, video workflow and ecosystem technologies, in-stream and digital video advertising, desktop video and mobile ad tech systems, CDN, virtual video software platforms, alongside customized client research.

Contact: Paul A. Palumbo, ppalumbo@accustreamresearch.com
(831) 394-1490

Accustream Research
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