ACCUSTREAM RESEARCH LAUNCHES AVAILPLAY DIGITAL VIDEO IMPRESSION MONITORING, DIARIES, CAMPAIGN AND CONTENT ANALYTICS SERVICES
March 5, 2015
Seaside, CA AccuStream Research announces the launch of AvailPlay Digital Video Ad Monitoring and Audience Experience Services, a highly specialized set of user performed engagements designed to inject greater insights into digital media campaign outcome metrics across platforms.
AvailPlay by AccuStream Research advances the art of media planning by taking campaign tactics informed by technology databases off the whiteboard and into the individual user’s realm by employing a team approach. Real users watch, monitor, evaluate, log, aggregate and rate ad experiences supporting digital video content.
Services are available by time increment, daypart, format (i.e. in-stream and in-banner), campaign, site, channel aggregation, in-app, desktop, mobile web, authenticated sign-in, connected device, set-top box enabled VOD or tech platform.
We scrutinize impressions for viewability, playability, spot length, inventory allocated (i.e. time-based), frequency caps, including cross-platform cap execution.
We rate and score for impression fatigue, breakage by device and format, brand creative execution, auto-play media and page position. Further, we build detailed avail mapping by site, network or channel. Current services at launch:
Digital Audio AvailPlay Monitoring and Analytics Service: A detailed audio/video avail map by predetermined programmer, site, network, channel, service, in-app, desktop or other devices.
Digital Video Ad Mapping and AvailPlay Service: Identifies where video advertising appears on any group of pre-determined publisher or programmer sites, pages, networks and channels across a range of specified devices.
Digital Video AvailPlay Monitoring and Reporting Service: In-stream video ad monitoring by campaign, site, network, programmer across any range of specified devices and viewing places; conducted with human eyes.
Digital Video Brand and Campaign AvailPlay Monitoring Service: Tell us the brands, marketers, programmers, publishers, sites, networks, services, daypart, time increments, devices and platforms (desktop, apps, VOD, authenticated sign-in) and we put our team's eyes to work on your behalf.
AvailPlay Digital Video Services by AccuStream Research delivers the “why” informing the media buy.
Contact: Paul A. Palumbo, email@example.com