Accustream

Broadband Streaming Video: Viewer Metrics and Market Growth Analysis 2000 - 2004 YTD

Video streams viewed at broadband rates by high-speed users (at home and work) have, within a span of three years, experienced rapid growth and now account for close to 80% of total views.

This report examines in detail the audience and user metrics of broadband video online from 2000 through 2004 YTD, with comparisons to narrowband streaming video consumption from 1998 through 2004.

The report covers:

Historical and current market data that shows how total broadband streams served per unique user per month rose by 43% (for sites with 90% broadband usage) to 15.4 during the first half of 2004, with an average length of view of over two minutes and average bit rate of 225 Kbps
Total narrowband streams served per unique user per month from 1998 through 2004 YTD, and comparisons with broadband usage metrics
Of the total 5 billion video streams served during the first half of 2004, 79.1% were at broadband (100 kbps and above) rates, with an average length of view of 30 minutes per unique user per month per site
Comparisons of broadband and narrowband streaming video on AOL, AOL Broadband, and how they compare to the Internet
Streaming metrics per subscriber for subscription offerings such as Real Networks’ SuperPass service
Sites with broadband streaming video advertising

Press Release

Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY			1
	Broadband Video Streams Predominate in First Half of ’04		1
		Broadband and Narrowband Video Marketshare: 2000 -2006	1
		Broadband Streams Served to Unique Monthly Users	2
		Total Video Streams Served per Unique Monthly User	3
		Sites and Networks with Substantial Video Streaming Typically Host Video Advertising, Including Some Stand-Alone Subscription Sites	4
		Higher Stream Usage Seen On Subscription Services	4
		Real Networks Streams Served to Subscribers	5
CHAPTER ONE			6
	Broadband Video Streams Predominate in First Half of ’04		6
		Video Streams Served: Broadband and Narrowband	7
		Broadband and Narrowband Video Marketshare: 2000-2006	8
		Broadband and Narrowband Streaming Video Comparison: First Half '04	9
CHAPTER TWO			26
	The Broadband Effect: Streaming Video Usage on a Per Month Per Unique User Basis Rises by Double-Digits in ’04		26
		Broadband Streams Served to Unique Monthly Users	26
		Broadband Streams to Unique Monthly Users	27
		Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD	28
		Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site	30
	Historical Analysis: Broadband Users are Driving Streaming Media Consumption: 2000 through First Half 2004		32
		Total Video Streams Served per Unique Monthly User	33
		AOL Broadband And Total Video Streams Served to Unique User Comparison: Jan '03 - June '04	34
		AOL Broadband And Total Video Streams to Unique User Comparison: Jan '03 - June '04	35
		AOL Broadband and Narrowband Streaming Video Comparisons: 2003 and 2004 YTD	36
	Historical Data Analysis of Video Streams to Unique Users: 1998 through First Half 2004		38
		Total Streams (Broadband and Narrowband) Served Per Unique Monthly User	38
		Narrowband Streams and Unique User Analysis 1998-1999	38
		Narrowband and Broadband Stream and Unique User Analysis: 2000	40
		Broadband Streams Served and Unique Users: 2000	47
		Total Broadband and Narrowband Streams Served Per Unique User: 2001	49
		Broadband Streams Served to Unique Users: 2001	55
		Total Broadband and Narrowband Streams Served Per Unique User: 2002	58
		Broadband Streams Served to Unique Users: 2002	66
		Broadband Streams Served to Unique Users: 2003	69
		Selected Broadband Only Sites and Unique Users to Video Streams Served Analysis: First Half 2004	72
		Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD	74
CHAPTER THREE			76
	Broadband Advertisers Now Targeting Broadband Streaming Video Sites		76
		Market Analysis: 2003 and Beyond	76
		Streaming Audio and Video Gross Ad Billings: 2003-2005	77
		Streaming Video: Database of Sites Utilizing Streaming Advertising in 2003	78
		Sites and networks with substantial video streaming typically host video advertising, including some stand-alone subscription sites	90
		Streaming Video Sites and Advertising	91
		Advertising Supported Streams to Unique Users Database of sites: First Half 2004	95
		Advertising Supported Streams to Unique Users Highest ratio of ad-supported streams to unique users	99

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