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Broadband Streaming Video: Viewer Metrics and Market Growth Analysis 2000 - 2004 YTD

Video streams viewed at broadband rates by high-speed users (at home and work) have, within a span of three years, experienced rapid growth and now account for close to 80% of total views.
 
This report examines in detail the audience and user metrics of broadband video online from 2000 through 2004 YTD, with comparisons to narrowband streaming video consumption from 1998 through 2004.

The report covers:

  • Historical and current market data that shows how total broadband streams served per unique user per month rose by 43% (for sites with 90% broadband usage) to 15.4 during the first half of 2004, with an average length of view of over two minutes and average bit rate of 225 Kbps

  • Total narrowband streams served per unique user per month from 1998 through 2004 YTD, and comparisons with broadband usage metrics

  • Of the total 5 billion video streams served during the first half of 2004, 79.1% were at broadband (100 kbps and above) rates, with an average length of view of 30 minutes per unique user per month per site

  • Comparisons of broadband and narrowband streaming video on AOL, AOL Broadband, and how they compare to the Internet

  • Streaming metrics per subscriber for subscription offerings such as Real Networks’ SuperPass service

  • Sites with broadband streaming video advertising

Press Release

Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Broadband Video Streams Predominate in First Half of ’04 1
    Broadband and Narrowband Video Marketshare: 2000 -2006 1
    Broadband Streams Served to Unique Monthly Users 2
    Total Video Streams Served per Unique Monthly User 3
    Sites and Networks with Substantial Video Streaming Typically Host Video Advertising, Including Some Stand-Alone Subscription Sites 4
    Higher Stream Usage Seen On Subscription Services 4
    Real Networks Streams Served to Subscribers 5
CHAPTER ONE 6
  Broadband Video Streams Predominate in First Half of ’04 6
    Video Streams Served: Broadband and Narrowband 7
    Broadband and Narrowband Video Marketshare: 2000-2006 8
    Broadband and Narrowband Streaming Video Comparison: First Half '04 9
CHAPTER TWO 26
  The Broadband Effect: Streaming Video Usage on a Per Month Per Unique User Basis Rises by Double-Digits in ’04 26
    Broadband Streams Served to Unique Monthly Users 26
    Broadband Streams to Unique Monthly Users 27
    Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD 28
    Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site 30
  Historical Analysis: Broadband Users are Driving Streaming Media Consumption: 2000 through First Half 2004 32
    Total Video Streams Served per Unique Monthly User 33
    AOL Broadband And Total Video Streams Served to Unique User Comparison: Jan '03 - June '04 34
    AOL Broadband And Total Video Streams to Unique User Comparison: Jan '03 - June '04 35
    AOL Broadband and Narrowband Streaming Video Comparisons: 2003 and 2004 YTD 36
  Historical Data Analysis of Video Streams to Unique Users: 1998 through First Half 2004 38
    Total Streams (Broadband and Narrowband) Served Per Unique Monthly User 38
    Narrowband Streams and Unique User Analysis 1998-1999 38
    Narrowband and Broadband Stream and Unique User Analysis: 2000 40
    Broadband Streams Served and Unique Users: 2000 47
    Total Broadband and Narrowband Streams Served Per Unique User: 2001 49
    Broadband Streams Served to Unique Users: 2001 55
    Total Broadband and Narrowband Streams Served Per Unique User: 2002 58
    Broadband Streams Served to Unique Users: 2002 66
    Broadband Streams Served to Unique Users: 2003 69
    Selected Broadband Only Sites and Unique Users to Video Streams Served Analysis: First Half 2004 72
    Broadband Streams Served to Unique Users: Comparison 2003 vs. 2004 YTD 74
CHAPTER THREE 76
  Broadband Advertisers Now Targeting Broadband Streaming Video Sites 76
    Market Analysis: 2003 and Beyond 76
    Streaming Audio and Video Gross Ad Billings: 2003-2005 77
    Streaming Video: Database of Sites Utilizing Streaming Advertising in 2003 78
    Sites and networks with substantial video streaming typically host video advertising, including some stand-alone subscription sites 90
    Streaming Video Sites and Advertising 91
    Advertising Supported Streams to Unique Users Database of sites: First Half 2004 95
    Advertising Supported Streams to Unique Users Highest ratio of ad-supported streams to unique users 99

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