Accustream

CDN Market Share Report 2003

A detailed analysis of the streaming media content distribution business in 2003, including forecasts for 2004.

This report's findings and data analysis reveal:

The CDN market was worth close to $350 million dollars in 2003, including hosting, storage, tracking, quality assurances, direct and indirect bandwith costs associated with streaming media
CDN services for both streaming video and Internet radio is estimated at between $90 million and $115 million dollars in 2003
On the backhaul side (costs associated with buying bulk bandwidth/capacity from carrier networks and operators made by destination networks) is estimated at between $50-$65 million dollars in 2003, indicating a total bandwidth services market size to both ensure sufficient distribution capacity and actual direct delivery costs of about $150 million dollars in 2003
CDNs were able to price basic retail CDN services at very competitve rates due to falling backhaul bandwidth prices
CDNs experienced triple-digit growth rates in 2003, in terms of data transferred compared to 2002, but falling prices meant that revenue grew at double-digit rates
CDN is a high growth market segment, but only a small part of what distribution networks provide in terms of bandwith and content-related services and revenue generation

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY				1
	Total Bandwidth Services Commerical Market Value: Internet Radio Ad Streaming Video			1
		CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003		3
		CDN Market Share Break Out: Internet Music Radio: 2003 Full Year		4
CHAPTER ONE				5
	Streaming Media Bandwidth Services Market Size and Growth Profile			5
		Internet Radio: Bandwidth Services Analysis and Market Size		6
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size		7
		Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video		8
		Streaming Media Bandwidth Services: Commercial Market Value 2003		8
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate 2002		9
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate 2002		10
		Internet Radio: Backhaul Bandwidth Pricing and Cost Estimates		11
		Streaming Video: Backhaul Bandwidth Pricing and Cost Estimates		12
		Total Bandwidth Services Market Value: Retail and Wholesale		13
		Market Trends and Dynamics: 2003 and Forecast 2004		14
		Internet Radio: Bandwidth Services Analysis and Market Size		17
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size		18
		Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video		19
		Internet Radio: Backhaul Bandwidth Services Market Value		19
		Streaming Video: Backhaul Bandwidth Services Market Value		20
		Total Bandwidth Services Market Value: Retail And Wholesale		20
CHAPTER TWO				21
	Bandwidth Provider Rankings And Streaming Media Segment Analysis			21
		Video market segment overview		21
		CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003		22
		CDN Streaming Video Summary Table		23
		CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories		25
		Bandwidth Provider Ranking--Video Streams Delivered 2001("Free" and Estimated "Pay" streams)		26
		Bandwidth Provider Ranking--2001		27
	Video Streams Delivered by CDN Service Providers: 2003			28
		Internet Radio Segment Overview		59
		CDN Market Share Break Out: Internet Music Radio: 2003 Full Year		59
		CDN Services Provider and Aggregate Tuning Hours Delivered Summary Table		60
		Internet Radio Distribution Market Share Analysis		61
		Internet Radio Bandwidth Services Market Share Ranking: 2002 Full Year		63
		Internet Music Radio CDN Market Share Break Out: 2003		64
CHAPTER THREE				72
	What Bandwidth Providers Need to Know about Audience Preferences for Content and Usage Growth in Streaming Video			72
		Film		72
		Internet		72
		News and Information		73
		General Entertainment		73
		Sports		73
		Music		73
	Historical And Forecast Video Streams Served—1999-2006: Growth at Double and Triple-Digit Rates			74
		Video Streams Served: 1999-2006		75
		Historical Streaming Video Content Category Comparison: 1999 – 2006		76
		Content Category Market Share: An Analysis of 2003		76
		Streams by Content Category: 2003		77
		Streaming Video Content Category Comparison: 2003 -- Total Stream Share: Broadband and Narrowband		77
	Broadband Users Are The Growth Engine Of Streaming Video			78
		Broadband and Narrowband Video Stream Growth Rate Comparison		78
		Broadband Streams To Unique Users: 2001 Through 2003		79
		Narrowband streams 1999-2006 (in mil.)		80
		Narrowband Video Streams Served Annually		80
		Broadband streams 2000-2006 (in mil.)		81
		Broadband Video Streams Served Annually		81
		Broadband Streams to unique users rose by 47.8% in 2003		81
		Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site		83
		Streaming Video Growth: Top Ten Sites—2001-- 2003		85
		Average Number of Video Streams Served Per Month		86
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001		86
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002		87
		Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)		88
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003		89
		Top Ten Streaming Video Sites, Destinations, Networks And Channels		91
			July 2003	91
			August 2003	92
			September 2003	93
			October 2003	94
		Top Ten Streaming Video Sites, Networks And Aggregators: Nov. and Dec. 2003		95
CHAPTER FOUR				96
	What Bandwidth Providers Need To Know About Internet Radio Aggregate Tuning Hour Growth And Audience Preferences			96
		Average ATH for the Top Ten Internet Radio Sites		97
		The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--By Month Full Year 2002		98
		ATH for the Top Ten Internet Radio Sites		99
		Aggregate Tuning Hour Growth: 2002 and 2003		100
		AOL is a successful Internet radio presence because it is both a programmer, and a platform interface for independent programmer suppliers		101
		Shoutcast Ath Usage: 2003		101
	Top Ten Internet Radio Sites, Destinations and Aggregators			103
		April, May and June 2003		105
		Aug-03		108
		Sep-03		109
		Oct-03		110
		Top Ten Sites, Networks and Aggregators		111
CHAPTER FIVE				113
	Q & A With Industry Executives			113
		Q & A with Chaincast Networks		113
		Q & A with Interstream		117
		Q & A with Limelight Networks		121
		Q & A with Savvis Communications		125
		Q & A with Speedera		128

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