CDN Account Verticals and Revenue Performance: 2006 - 2010
Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.
The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.
Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings.
Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts. Going the other way, 20.4% of lower margin UGV volume was handled by CDNs, plus another 31.7% of online music radio spins and track plays.
Commercial market (retail and transit) value attending the delivery of audiovisual content (including self-hosted networks and CDN) was equivalent to $886 million in 2008, with bandwidth making up 60% of billable costs.
Bandwidth fees as a percentage of CDN contract value are forecast to tack downward through 2010. The report analyzes historical and current pricing and pricing models by contract type, including volume and rate alternatives.
Table of Contents and Executive Summary available on request
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