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Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013 - 2016 1
  Inventory Expansion Pulls in Digital Marketing Dollars: Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 1
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 4
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 4
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 4
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 6
  Emerging Platforms: VOD, Mobile and Social/Viral 8
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 9
MOBILE VIDEO ADVERTISING TERMS AND DEFINITIONS 10
PC/DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 12
SECTION ONE 17
  Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013-2016 17
  Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012 17
  Digital Pre-Roll and In-Stream Inventory / Media Spend: 2003 - 2016 19
  Digital Pre-Roll and In-Stream Video Advertising Posts a Ten-Year CAGR of 50.3% 21
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 23
  Pre-Roll and In-Stream Inventory and Media Spend Characterized by Double-Digit Growth Over the Period 2003 - 2012 24
  Digital Pre-Roll and In-Stream Inventory: Video Views Power Double-Digit Media Spend Growth 2003 - 2012 25
  Digital Pre-Roll Inventory and Media Spend Growth Comparison 29
  In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 31
  Inventory Pricing Models/CPMs by Format Execution: 2007- 2012 Summary Average Annual Comparison 31
  Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012 32
  Digital Pre-Roll / In-Stream Inventory Insertion Ratios 32
  Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 34
  Digital Pre-Roll and In-Stream Inventory Insertion Ratios 34
  The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2013 36
  YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory 37
  YouTube Video Advertising Inventory Analysis 2012 38
  YouTube In-Stream Media Spend at $292 Million in 2012 39
  YouTube Video Advertising Inventory Analysis 2012 40
  In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length 2012: Site, Network, Brand, Platform and Aggregator Analysis 42
  Pre-Roll and In-Stream Video Views and Advertising Inventory: Sellout, CPM and Media Spend Analytics: 2012 (Full-Year) 43
  Pre-Roll and In-Stream Video Inventory, Sales, CPM and Media Spend Analysis: Full Year 2011 by Site 48
  Overlay Impressions Double in 2012 52
  Video Overlay Impressions and Media Spend: 2008 - 2016 52
  Emerging Platforms: VOD, Mobile and Social/Viral 55
  In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016 56
SECTION TWO 57
  Video Ad Networks Expected to Process and Clear 18.8% of Pre-Roll and In-Stream Media Spend in 2013 57
  Video Advertising Networks Cleared 19.7% of Pre-Roll and In-Stream Media Spend in 2012 57
  Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 58
  Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend 58
  Video Ad Networks Representing and Clearing Pre-Roll and In-Stream Inventory Projected to Contribute $1.2 Billion in Media Spend by 2016 62
  Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016 63
  Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 66
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 66
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 67
SECTION THREE 69
  Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013 69
  Digital Pre-Roll / In-Stream Video Media Spend Totals by Platform: 2003 - 2016 72
  Mobile Ad Networks Are Positioned as Pre-Roll and In-Stream Specialists 74
  Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012 75
  Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Pricing 2011 - 2012 76
  Mobile Video Media Spend Forecast to Produce $1.68 Billion in 2016 Media Spend 77
  Mobile Video Inventory, ECPMs and Media Spend: 2009 - 2016 78
  High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App 79
  YouTube Mobile Inventory and Media Spend by Content Channel: 2012 80


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