Digital Video Advertising 2011 - 2014

Press Release Table of Contents Order Now Price List

TABLE OF CONTENTS:

EXECUTIVE SUMMARY				1
	Digital Video Media Spend (Combining all Video-Related Executions Such as Overlays, Podcasting and Mobile) is Forecast at $5.6 Billion Market in 2011			1
	Digital Video Gross Media Spend: 2003 - 2014			1
	Digital Video Media Spend Rose by 89% in 2010; 41% Growth Forecast in 2011			2
	Pre Roll Inventory Spiked by Triple-Digits in 2010 as YouTube Began to Aggressively Incorporate and Monetize with the Format			3
	Mobile Video Media Spend Forecast to Grow at Triple-Digit Rates through 2012			4
GLOSSARY OF TERMS				6
SECTION ONE				10
	Introduction and Overview: Digital Video Inventory Growth, Transaction Transparency and Market Expansion			10
	Macro-Market Dynamics			10
	Digital Video Media Spend (When Combining all Video-Related Executions such as Overlays, Podcasting and Mobile) is Forecast at $5.6 Billion Market in 2011			11
	Digital Video Gross Media Spend: 2003 - 2014			12
	Digital Video Media Spend Rose by 89% in 2010; 41% Growth Forecast in 2011			13
	Broadcast Scale Inventory: the In-Page Video Format Continues to Capture the Largest Media Spend Share and Percentage of Digital Video Advertising			14
	Digital Video Advertising Media Spend: 2011 by Format			14
	In-Page and Pre Roll Video Media Spend Totals and Comparison: 2003 - 2014			15
	Pre Roll Inventory Notched Triple-Digit Growth in 2010 as YouTube Began to Aggressively Incorporate and Monetize with the Format			20
	In-Page and Pre Roll Video Inventory Growth: 2003 - 2014			20
	Mobile Video Media Spend Forecast to Grow at Triple-Digit Rates through2012			22
	Mobile Video Media Spend: 2009 - 2014			22
	In-Page, Pre Roll and Mobile Video Media Spend Totals and Comparison: 2003-2014			23
	Video Overlay Impressions Estimated at 62.9 Billion in 2011			26
	Video Overlay Impressions: 2008 – 2014			26
	Viral Video Campaigns Forecast to Generate $362 Million in Paid Media in 2011			29
	Viral/Paid Promotional Video Advertising Campaigns: 2008 - 2014			30
	Podcast Video Inventory Forecast at 4.4 Billion Units in 2011			31
	Podcasting Video Inventory and Gross Billings: 2007 - 2014			32
	Digital Video Media Spend: Continued Double-Digit Growth through 2014			33
	Digital Video Media Spend Growth by Platform and Format: 2003 - 2014			34
	In-Page and Pre Roll Video Account for 88.4% of Gross Media Spend in 2011			36
	Digital Video Spend Share Analysis: 2008 - 2012			36
	CPM Analysis by Format: Premium Pre Roll Steady in 2011			36
	CPMs: 2007- 2011 Comparison			37
	CPM Analysis: Pre Roll CPMs Trend Down When YouTube Inventory Included in Total Media Spend			39
	CPMs: 2007- 2011 Comparison			39
SECTION TWO				40
	In-Page Video Ad Impression Market Dynamics, Solution Provider Expertise and Campaign Engagement Focus			40
	In-Page Video Ad Serving Platforms Projected to Deliver Gross Media Spend of $3.3 Billion in 2011			41
	In-Page Video Impressions and Media Spend: 2003 – 2014			41
	In-Page Video Media Spend Forecast to Reach $5.9 Billion by 2014			43
	In-Page Video Ad Serving Platforms to Generate Net Revenue of $769 Million in 2011			45
	In-Page Video Ad Serving Platform Net Revenue: 2007 - 2014			45
	In-Page Video Ad Serving Platforms and Services: Gross Media Spend			47
	In-Page Video Advertising Platforms: Impressions Delivered 2008 - 2010			48
	In-Page Video Solutions and Platforms: Business Models			49
	In-Page/Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis			50
	Q & A’s			51
		Eyewonder		51
		Freewheel		56
		Limelight Mobility and Monetization Platform		61
		Mediamind Technologies		65
		Pointroll		71
SECTION THREE				76
	Pre Roll Video Advertising Market Primer: Dramatic Inventory Growth in 2010 – 2014 combined with More Monetization Options to Clear It			76
	Market Trends: More Video Inventory is Accessible, and More Monetization Options are Effectively Clearing Media			78
	Pre-Roll Media as a Monetization Format Online Continues to Blossom: Spend Increased by 85.9% in 2010; 45% Upswing Forecast for 2011			79
	Pre-Roll Inventory and Media Spend: 2003 – 2014			80
	Pre-Roll Video Advertising Inventory Forecast at 165.5 Billion Units in 2011, Including Social Media Environments and YouTube			80
	Pre-Roll Inventory and Media Spend Growth Comparison			85
	Less Inventory Allocation Balanced Against Advertiser Desire for Greater Impression Dwell Time: Lower Pre Roll Insertion Frequency Seen in 2011; Longer Spot Length			87
	Pre Roll Inventory Insertion Ratios			87
	Pre Roll Insertion Frequency Comparable Was 2.2 in 2010 when Including YouTube Inventory			88
	Pre Roll Inventory Insertion Ratios			88
	Pre Roll Media Spend: In-House vs. Ad Networks, Exchanges			90
	CPMs 2011: Holding Steady for Premium Pre Roll; Increasing for Custom Search Inventory; Slight Dip Across all Pre Roll Inventory			92
	CPM Analysis by Format: Premium Pre Roll Steady in 2011			92
	CPMs: 2007- 2011 Comparison			92
	CPM Analysis: Pre Roll CPMs Trend Down When YouTube Inventory Included in Total Media Spend			94
	CPMs: 2007- 2011 Comparison			94
	Pre Roll Video Advertising Inventory, Sales, CPM and Gross Media Spend Analysis: 2011 (Full-Year Estimates)			95
	Pre Roll Video Advertising Inventory, Sales, CPM and Gross Media Spend Analysis: 2010			99
	Q & A’s			103
		AudienceScience		103
		Blinkx		109
		Brightroll		113
		Collective		118
		Rocket Fuel		123
		Spotxchange		128
		Tidaltv		133
		Tremor Video		138
		Tubemogul		144
		Turnhere.com		149
		Vidsense		154
		Visible Measures		160
		Yume Inc.		165
SECTION FOUR				171
	Global Mobile Video Gross Media Spend Forecast at $268 Million in 2011; a Triple- Digit Surge Over 2010			171
	U.S./North America Contributes 60% of the Global Total			171
	Gross Mobile Video Media Spend: 2009 - 2011			171
	U.S. Mobile Video Media Spend Forecast at $160 Million in 2011 (Mobile Ad Networks Only)			173
	Mobile Video Media Spend: 2009 - 2014			173
	Total Billed Inventory Reached 42.1 Billion Impressions in 2010; U.S. Market Claims 54.7% of Mobile Video Gross Media Spend			176
	Mobile Video Advertising Network Billed Impressions Delivered by Geographic Region: 2010			177
	Mobile Video Paid Impressions by Geography: 2010			179
	ECPM Sample Pricing Conversion Grid			180
	Filled Mobile Video Impressions are Forecast at 107.5 Billion in 2011			181
	Total Filled Impressions and Total Filled Video Impressions Comparison: 2009-2011			181
	Mobile Video Filled Impressions at 11.6% of Total Impressions Running on Networks, Platforms and Inside Exchanges that Support Video			182
	Total Filled Mobile Impressions and Video Impression Comparison: 2009 - 2011			182
	ECPM Analysis: Mobile Video Spend and Impressions Filled 2009 - 2011			183
	Mobile Video Gross Media Spend Estimated at 14.8% of Total Mobile Gross Media Spend in 2011			183
	Global Mobile Advertising Network Revenue and Gross Media Spend: 2009 - 2013			185
	Mobile Video Ad Networks Forecast to Claim 67.8% of Video Gross Media Spend in 2011			187
	Gross Media Spend by Mobile Video Market Position: Ad Networks vs. Platforms/Exchanges			187
	Mobile Video Advertising Network Revenue and Gross Media Spend: 2009 – 2013			189
	Mobile Video Exchange/Platform Revenue and Gross Media Spend: 2009 – 2013			190
	Mobile Video Advertising Networks, Platforms and Exchanges are Forecast to Earn $442 Million in Net Revenue in 2011			192
	Mobile Video Advertising Network Revenue and Gross Media Spend: all Formats 2009 - 2013			192
	Q & A’s			193
		Adfonic		193
		Aditic (A Division of Sofialys)		198
		Admarvel (A Unit of Opera Software)		203
		Amobee		209
		Greystripe		214
		Millennial Media		218
		Mobclix, a Velti Company		223
		Mobile Theory		227
		Rhythm Newmedia		232
		Smaato		237
		Zestadz		241

Order This Item