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Internet Music Radio and Track Play Growth 2012 - 2014: Listening and Monetization Analysis

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 1
  Internet Radio Listening Hour Growth: 2004-2011 2
  Internet Music Radio Listening Hours Annual Growth: 2004-2014 3
  Mobile users produced 41.1% of total listening hours in 2011 4
  Mobile Listening Hour Percent 2010-2011 4
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 4
  Internet Music Radio and Song Play Revenue: 2005-2014 Advertising and Subscription 5
  Internet Music Radio Advertising and Subscription Market Revenue Contribution Trend Lines: 2005 ‐ 2014 6
  Internet Music Radio Hours and Revenue: 2006 ‐ 2011 7
  Glossary of Terms 8
SECTION ONE 10
  Internet Radio and Track Play Listening Hour Growth at 50% In 2011 10
  Market Catalysts 10
  Internet radio and track play listening hours averaged 1.3 billion per month in 2011 10
  Internet Music Radio Listening Hour Comparison: 2004 – 2011 11
  Mobile users produced 41.1% of total listening hours in 2011 12
  Internet Music Radio and Track Play Listening Analysis: 2010 - 2011 13
  Pandora and Shoutcast capture 79.1% of total listening hours 15
  Pandora and Shoutcast Listening Hours: 2011 15
  Internet Radio and Track Play Listening Annual Percent Growth now Exceeds Shoutcast 15
  Internet Music Radio Listening Hour Growth: 2005 – 2011 16
  Shoutcast Listening Hour Growth: Annual Totals 2005 – 2011 16
  Pandora Listening Hours: 2010 17
  Pandora Listening Hours: 2011 18
  Internet music and track play listening hours are forecast to grow 50% in 2012 19
  Internet Music Listening Hour Growth History and Forecast: 2004 - 2014 19
  Internet Music Radio and Track Play Revenue Growth Surpasses Increase in Listening Hours 22
  Internet Music Radio Listening Hour and Revenue Growth Comparison: 2006 - 2011 22
  Internet Radio and Track Play Listening Hours 2011 24
  Internet Music Radio and Track Play Listening Hours: 2010 40
SECTION TWO 56
  Internet Music Radio and Track Spins and Media Spend: 2005 – 2014 56
  Monetization fundamentals and growth catalysts 2011 - 2014 56
  Pandora Public Valuation Analysis 2012 57
  Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 58
  Internet Music Radio/Song Play Market Revenue Analysis 59
  Media spend rose by 103.2% in 2011, subscription revenue by 23.7% 62
  Ad Supported and Subscription-Based Internet Radio Revenue: 2005 - 2014 63
  Total market revenue growth expected to accelerate 78% year-over-year in 2012 64
  Internet Music Radio/Song Play Market Revenue Analysis 64
  Internet Music Radio Gross Media Spend: 2005 - 2014 67
  Audio Inventory Forecast to Rise Substantially in 2012 as Pandora More Aggressively Monetizes Against the Format 70
  Gross Media Spend: Internet Music Radio 2003 - 2014 71
  Display Advertising Expected to Decline in Media Spend Share through 2014 as Audio, Video Sales Rise 73
  Total Audio/Video and Display Paid Media Placement: Internet Music Radio 2005 - 2014 74
  Internet Music Radio/Song Play Advertising Media Spend Share: 2003 - 2014 75
  Ad Supported Listening Hours: 2005 - 2014 78
  Listening Hours Supported By Audio Advertising: 2005 - 2014 80
  Ad Supported Listening Hours Declined From 2006 – 2009; Increased From 2010 – 2011 82
  Monthly Ad Supported Listening Hour Comparison: 2005 - 2014 82
  Internet Radio and Song Play Subscription Revenue Estimated at $171.7 Million in 2011 84
  Internet Music Radio/Song Play Subscription Revenue: 2003 - 2011 84
  Subscription Radio/Song Play Revenue Analysis: 2003 - 2011 86
  Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003 - 2011 87
  Royalty Rates as Currently Structured Return 50+% of Revenues Back to Licensing Organizations 89
  Internet Music Radio Royalty Payment Analysis: 2011 89
  Pandora Media: Revenue Analytics 91
SECTION THREE 92
  Q & A’s 92
    ABACAST 92
    ACCURADIO 96
    PANDORA 99
    SLACKER 104
    SMOOTH JAZZ 110
    TARGETSPOT 116

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