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Online and Mobile Music Spins and Media Spend: 2010 - 2012

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Online Music Radio: Listening Growth Profile 2004 - 2009 1
    Shoutcast Annual Listening Hours: 2005 - 2009 1
    Consolidation within the ad supported webcaster segment reduced monetizeable listening hours by 5.4% in 2009 1
    Growth In Ad Supported Monthly Listening Hours: 2005-2012 2
    Pandora is the leading online music provider (excluding Shoutcast) 2
    Gross media spend (audio/video/mobile avails) sold against listening hours is forecast at $135 million in 2010 2
    Mobile Music Advertising Revenue Mix: 2008 – 2012 3
SECTION ONE 4
  Macro Market Growth and Revenue Trend Summary: 4
    Total Listening Hour and Ad Supported Listening Hour Totals Comparative Analysis: 2005-2010 4
    Online Music Radio: Listening Growth Profile 2004 - 2009 7
    Online Music Listening Hour Comparison: 2004 – 2009 7
    Shoutcast Listening Hour Growth: Annual Totals 2005 - 2009 7
    Online Listening Hour Growth: 2005 - 2009 8
    Online Music Listening Hour Growth History and Forecast: 20042 9
    Mobile Music Advertising Revenue Estimates: 2008 - 2012 10
  Internet Music Listening Hours: Streaming Radio Stations and Track Plays by Month 2009 11
SECTION TWO 25
  Brand and platform share: Shoutcast remains the dominant online listening platform 25
    Time Spent Listening Share: 2009 26
    Time Spent Listening: Aggregated Brand Analysis 2009 30
    Pandora is the leading online music provider (excluding Shoutcast) 32
    Time Spent Listening: Aggregated Brand Analysis 2009 33
  Internet Music Radio Database 2009 Full Year: Stations, Track Play Hours 35
SECTION THREE 56
  Online and mobile music radio spins and media spend: 2010 - 2012 56
  Online Music Listening Hour Growth History And Forecast: 2004 - 2012 56
  Consolidation within the ad supported webcaster segment reduced monetizeable listening hours by 5.4% in 2009 57
  Monetizable Listening Hours: 2005 - 2012 58
  The downward slide of ad supported listening hours (as a percent of total listening hours) is forecast to stabilize over the next three years 59
  Monthly Ad Supported Listening Hour Comparison: 2005 - 2012 59
  Online and Mobile Music Advertising Spend: 2003 - 2012 61
  Gross Media Spend: Online Music Radio 2003 - 2012 63
  Mobile music advertising forecast at $6.7 million in 2010 65
  Online Music Radio Advertising Forecasts: Audio, Video, Mobile 66
  Mobile Music Advertising Revenue Estimates: 2008 - 2012 68
  Online radio reaches 17% of the population, with an estimated media sales maturity comparable of 3.6% in 2009 69
  Market Maturity Comparative Analysis: GRP Pro Forma 70
  Royalty rate conundrum: Flat rate vs. track spins per average listening audience 71
  Hybrid Terrestrial/Online Music Radio Advertising Market Value: 2009 Comparative Analysis 72
  Online Music Radio Royalty Payment Analysis: 2009 73
  Additional issues: There isn’t one body or organization representing the webcaster community as a group in royalty negotiations 73
SECTION FOUR 74
  Q&A 74
    ENTERCOM 74
    CITADEL BROADCASTING 77
    PANDORA 81
    RADIOIO 85
    TARGETSPOT 88
    TRITON MEDIA/TRITON DIGITAL MEDIA 93


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