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Online Video Advertising 2010 – 2012:

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Online Video Media Spend (When Including All Video-Related Executions including Overlays, Podcasting and Mobile) is Estimated to Be A $2.7 Billion Market in 2010 1
  Online Video Gross Media Spend: 2003 – 2012 1
  In-Banner and Pre Roll Video Gross Media Spend Comparison: 2003-2012 2
  Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) 3
  In-Banner Video Impressions: 2003 – 2012 3
  Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube, Excluding Adult 4
  Pre-Roll Video Inventory: 2003 – 2012 4
SECTION ONE 5
  Introduction and Overview: Inventory Growth, Transparency and ROI 5
    Macro-Market Dynamics
    Online Video Media Spend (When Including All Video-Related Executions including Overlays, Podcasting and Mobile) is Estimated to Be A $2.7 Billion Market in 2010 5
    Online Video Gross Media Spend: 2003 - 2012 6
    In-Banner and Pre Roll Video Media Spend Totals and Comparison 9
    In-Banner and Pre Roll Video Inventory Growth: 2003 - 2012 13
  Online Video Advertising Media Spend Growth by Format Execution: 2003 - 2012 14
    Online Video Advertising Spend Share Analysis: 2008 - 2012 15
    Online Video Advertising Media Spend: 2008 by Format 17
    Online Video Advertising Media Spend: 2009 by Format 17
    Online Video Advertising Media Spend: 2012 by Format 19
    CPMs Declined Across Most Video Avail Formats in 2009 19
    CPMs: 2007, 2008 and 2009 Comparison 20
  Glossary of Terminology Used in This Research Report 21
SECTION TWO 23
  In-Banner Video Combining Format Innovation with Media Buy ROI 23
    In-Banner Video Impressions and Media Spend: 2003 - 2012 25
    Online Video Advertising Media Spend: 2010 by Format 27
    In-Banner and Pre Roll Video Inventory Growth: 2003 - 2012 28
  Q & A’s 30
    EYEWONDER 30
    EYEBLASTER 38
    MIXPO 38
    POINTROLL 44
SECTION THREE 47
  Online Pre Roll Video Advertising Macro Market Dynamics: Inventory Growth Outpacing Media Spend 47
  Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) 48
  Pre-Roll Media Spend Increased by 42.2% in 2009; 25% Rise Forecast For 2010 48
  Pre-Roll Inventory and Media Spend: 2003 – 2012 49
  Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube, Excluding Adult 49
  Pre-Roll Inventory and Media Spend Growth Comparison 51
  Pre Roll Inventory Insertion Ratios 53
  Pre Roll Media Spend: In-House vs Ad Network Sales 54
  Adult Pre Roll Market Size: 2010 - 2012 56
  Pre Roll Video Auction Exchanges: 2008 - 2012 59
  Video Inventory Auction (Pre Roll Only) 60
  Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2009 62
  Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2008 68
  Q & A’s 72
    ADAP.TV 72
    AUDITUDE 74
    AFFINE SYSTEMS 79
    BBE 82
    SCANSCOUT 86
    SPOTXCHANGE 90
    TREMOR MEDIA 93
    YUME INC 97
SECTION FOUR 100
  Online Video Buyers and Sellers Are Embracing Execution Innovation, New of Inventory Solutions and Formats 100
    Online Video Advertising Media Spend: 2010 by Format 102
    Video Overlay Impression Weight: 2008 - 2012 103
    Overlay Analysis: 2009 104
    Video Search and Syndication: 2008 - 2012 105
    CPC/CPE Video Advertising: 2008 - 2012 106
    Viral/Paid Promotional Video Advertising Campaigns: 2008 – 2012 107
    Podcasting Video Inventory and Gross Billings: 2007 - 2012 108
    Mobile Video Advertising: 2009 - 2012 108
  Q & A’s 109
    AUDIENCE SCIENCE 109
    BLINKX 113
    MAGNIFY.NET 116
    TRUVEO 120
    TUBEMOGUL 123
    TURNHERE.COM 126
    VIDSENSE 129
    VISIBLE MEASURES 132
    WIZZARD MEDIA 137


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