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Online Video 2007 - 2011: Views, Category Share and Usage Analytics

Online Video 2007 - 2011: Views, Category Share and Usage Analytics is a site, brand, network and aggregator analysis of video views delivered in 2007, augmented by historical data going back to 1998 and rigorous forward looking trend based forecasts.

Top line report findings and analysis:

  • Online video views across all professional categories (music, news, sports, television, entertainment and movies) averaged 2.792 billion delivered per month in 2007

  • January's figure was 2.4 billion views, and the year ended with December's 3.2 billion view comparable

  • The month of January 2007 accounted for 7.3% of total video views

  • The month of December 2007 accounted for 9.7% of video views

  • Building on broadband site roll outs in 2006 that universe of video centric sites substantially expanded views delivered in 2007, including Disney.com, Disneychannel.com, MTV Networks' properties, Nick.com, Nickjr.com, CNN.com, ABC.com, CBS.com, MSNBC.com and NBC.com

  • 2007 was a year that traditional offline media brands with multiple dot com broadband extensions including Disney, Viacom, TimeWarner, NBC Universal exploited the strength of premium content to entertain audiences, and thus were able to capture significant video viewing share

  • Broadband views (and streams) (encoded and delivered at 100 Kbps and above) made up an estimated 93.8% of total views delivered in 2007

  • Narrowband views made up 6.2% of the total delivered, compared to 10.9% in 2006, and going back to 2000 the comparable was 61.1%

Press Release

Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    Total Video Views Delivered: Professional Content 1998 - 2011 1
    Video View Growth Rates: 1998 - 2011 2
    Average views per month jump 216.3% across the entertainment category and 148.9% for television in 2007; music and movie view declines reveal the impact of viewer and content migration to UGV networks 2
    Average Views per Month Comparison by Category: 2007 vs. 2006 3
    2007 Video View Percent Total by Month 3
SECTION ONE 4
Online Video Segment Growth and Analysis: Professional Content Categories 2007 4
    The Growth in Video Views Delivered Was Accelerated By: 4
    Online Video Exhibits Solid Double-Digit Growth in '07, Outpacing Earlier Forecasts 5
    Video Views Delivered: 1998 - 2011 7
    Total Video Views Delivered: Professional Content 1998 - 2011 7
    Total Video Views Delivered in Millions: 1998 - 2011 with Regression Analysis Forecast 8
    Video View Growth Rates: 1998 - 2011 9
    Video View Historical Growth Rates: Regression Trend Line Analysis 1999 - 2007 9
    Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011 10
    Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 11
    Broadband and Narrowband Video Market Share: Analysis of Video Views Delivered by Bit Rate 2000 through 2011 12
    Broadband Views per Unique User, per Site, per Month Posts A 37.1% Decline in 2007 12
Broadband Views per Unique User per Site per Month 13
    Broadband Views per Unique User per Month per Site: 2001 - 2007 13
  Total Views per User, per Site per Month Rise in 2007 14
Total Views per Unique User per Site per Month 15
    Total Views per Unique User per Site per Month: 2001 - 2007 15
Total Views per Unique User per Month per Site: 2007 Analysis 16
SECTION TWO 54
Online Video Views and Content Category Analysis: 2007 54
Online Video Content Category Definitions 54
    Average Views per Month Jump 216.3% Across The Entertainment Category and 148.9% For Television in 2007; Music and Movie View Declines Reveal The Impact Of Viewer and Content Migration To UGV Networks 55
    Average Monthly Views by Category: 2007 and 2006 Comparison 56
    Average Views per Month Comparison by Category: 2007 vs. 2006 57
    Online Video Viewing Share: 2007 by Category 58
    Online Video Category Share Shifts: Pro Content 2003 - 2007 58
    Online Video Viewing Share: 2003 - 2007 Professional Content Categories 58
    Online Viewing Share Five Year Trends Analysis: 2003-2007 Professional Content 59
    Online Video Viewing Share Analysis: Percent Change by Category 2006 vs. 2007 59
    Online Video Share Analysis: 2006 vs. 2007 59
    Online Video Viewing Share Analysis: 2006 vs. 2007 60
    Online Video Viewing Share Comparison: 2006 vs. 2007 60
    Online Video Viewing Share Comparison: 2006 vs. 2007 61
    Broadband Video Views Grew by 57.8% in 2007, Narrowband Fell by 12.5% 62
    Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 63
    Video Views Delivered by Content Category 64
Film and Movie Views: 2007 68
    Movie Video Online Viewing Share: 2003 - 2007 68
    Movies/Film (Trailers, Short and Long Form--Does Not Include Downloads) 69
Television 77
    Television Video Online Viewing Share: 2003 - 2007 77
    Television 78
News 93
    News Video Online Viewing Share: 2003 - 2007 93
    News and Information 94
Entertainment 111
    Entertainment Video Online Viewing Share: 2003 - 2007 111
    Entertainment 112
Sports 131
    Sports Video Online Viewing Share: 2003 - 2007 131
    Sports 132
Music 142
    Music Video Online Viewing Share: 2003 - 2007 142
    Music 143
SECTION THREE 152
Online Video Delivered by Professional Media Brand Sites Averages 2.8 Billion Views Per Month in 2007 152
    Video Views by Month: 2007 Professional Content 152
    Video Views by Month: Professional Content Categories 2007 153
    2007 Video View Percent Total by Month 153
    Quarterly View Totals Analysis: 2007 154
    2007 Quarterly View Total Comparison 154
    Aggregate Annualized Views by Brands Included in Monthly Totals Average 155
    Calendar Year 2007 by Month 157

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