Accustream Research
Accustream
Accustream: Your resource for streaming and download media research, business analysis and forecasting.

Pre-roll video avails 2001 - 2006: A site, network and aggregated brand analysis

Now entering its 6th year as a publishing platform, content migration to broadband is creating new, sophisticated and verifiable exploitation options for agencies, rights holders and networks: The pre roll avail or ad unit is now a gateway to some 94% of all free or ad supported content streams online.

This report breaks out pre roll inventory by site, brand (i.e. TimeWarner, Yahoo, Viacom, Fox, NBC, Microsoft and others) and analyzes dozens of individual sites with pre roll inventory.

  • Pre roll inventory (or video streams with pre roll units available) has grown at an average rate of 105.2% over the past six years, compared to free or ad supported video streams, which averaged 72.3% over the same period
  • Over that period of time, there has also been an increase in the frequency of pre roll availability or insertions, namely the number of pre roll units as a percentage of total streams served has steadily increased
  • In 2006, that figure is close to 1 to 1 (or, one pre roll ad unit for every stream accessed, on average)

Top line report findings and analysis:

  • In 2001, 43% of total ad supported or free video streams were being sold against pre roll inventory
  • That number jumped to 81% in 2002, a time when pre roll units became more in demand, and at times, scarce
  • The comparable figure has continue to rise since 2002, with 2003 at 86.5%, 2004 at 90% and 2005 at 96%
  • So far in 2006 (January through April) there is pre roll inventory available across site that control 95% of total free or ad streams
  • Typical of early usage patterns set in 2006 year to date, major offline and online media brands control most of the aggregated inventory
  • However, there is also a diverse and vibrant group of independent (including sites such as StupidVideos.com, Roo, AtomFilms etc.) and non affiliated sites (many that also have offline assets such as the WWE, NBA, Comcast.net, Discovery and others) that control anywhere from 25% - 33% of streams per month in 2006
  • Yahoo controlled 23.97% of free or ad supported video streams during the January through April 2006 timeframe
  • TimeWarner followed with 13.7%
  • Microsoft with 11.40%
  • Viacom with 8.54%

Press Release

Table of Contents

Order Now

Price List

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Pre Roll Inventory Has Grown Faster Than the Rate of Ad Supported or Free Video Streams from 2001 - 2006 1
    Total Free Video Stream Growth v. Pre Roll Video Inventory Growth: Avg. 1st Q. 2001 - 2006 1
  High Double-Digit Growth in ���06 for Pre Roll Inventory 2
    Percent Growth in Pre Roll Video Inventory 2
    Percentage Growth in Pre Roll Video Inventory 2
  Almost 95% of All Free or Ad Supported Streams are Available as Pre Roll Inventory in 2006 3
    Pre Roll Inventory Growth Against Total Free Stream Growth: 2001 - 2006 (Monthly average for 1st Q) 3
  Major Offline and Online Brands Aggregate 70+% of Free or Ad Supported Video Streams in 2006 4
    Percent of Free or Ad Supported Streams--By Aggregated Media Brand 4
SECTION ONE 5
  Free or Ad Supported Streams On Major Offline and Internet-Only Branded Sites are Forecast To Reach 19 - 20 Billion Views in ���06 5
    Growth in Free Streams January - April 2006 6
    Total Free and Ad Supported Video Streams: Jan - Apr 2006 6
    The Top Ten Ad Supported Video Sites: January - April 2006 6
    Top Ten Ad Supported Sites % Total: January - April 2006 7
    Comparison of Top Ten and Non Top Ten Ad Supported Video Views 7
    The Top Free or Ad Supported Streaming Video Sites and Networks: January 2006 8
    The Top Free or Ad Supported Streaming Video Sites and Networks: February 2006 11
    The Top Free or Ad Supported Streaming Video Sites and Networks: March 2006 14
    The Top Free or Ad Supported Streaming Video Sites and Networks: April 2006 18
    Miscellaneous Free, Ad or Sponsored Sites, Events and Networks: January - April 2006 22
SECTION TWO 23
  Major Offline and Online Brands Aggregate 70+% of Free or Ad Supported Video Streams in 2006 23
    Total Video Views by Brand: Jan - April 2006 23
    Total Share Of Free Or Ad Supported Video Streams: Jan. - April 2006 24
    Free or Ad Supported Stream Share--April 2006 24
    Yahoo Streaming Video Share: Free or Ad Supported Streams--Jan. - April 2006 25
    Timewarner Streaming Video Share: Free or Ad Supported Streams 26
    Microsoft/NBC Streaming Video Share: Free or Ad Supported Streams 26
    Viacom Streaming Video Share: Free or Ad Supported Streams 27
    Disney Streaming Video Share: Free or Ad Supported Streams 27
    Other or Non Affiliated Streaming Video Share: Free or Ad Supported Streams���Jan. - April 2006 28
  January 2006 28
    A Total of 1.36 Billion Free or Ad Supported Video Streams Were Served in January 2006, With 74% of That Content Controlled by Major Media Brands 28
    Free or Ad Supported Stream Share--January 2006 29
    Percent of Free or Ad Supported Streams--By Aggregated Media Brand 29
    Major Media Brands and Ad Supported Streaming Video Share: January 2006

30

  February 2006 36
    Total Free or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
Controlling 72.6%.
36
    Free or Ad Supported Stream Share--February 2006 36
    Percent of Free or Ad Supported Streams--By Aggregated Media Brand: February 2006 37
    Major Media Brands and Ad Supported Streaming Video Share: February 2006

38

  March 2006 44
    Total Free or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
Controlling 72.6%.
44
    Free or Ad Supported Stream Share--March 2006 44
    Percent of Free or Ad Supported Streams--By Aggregated Media Brand: March 2006 45
    Major Media Brands and Ad Supported Streaming Video Share: March 2006

46

  April 2006 52
    Total Free or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
Controlling 72.6%.
52
    Free or Ad Supported Stream Share--April 2006 52
    Percent of Free or Ad Supported Streams--By Aggregated Media Brand: April 2006 53
    Major Media Brands and Ad Supported Streaming Video Share: April 2006

54

    Miscellaneous Free, Ad or Sponsored Sites, Events and Networks: January - April 2006 60
SECTION THREE 61
  The Era of the Broadband Media Brand (Online and Offline) Is Well Into Its 6th Year of Development 61
    Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2010 62
    Strong Uptrend in Ad Supported Video Usage 63
    Free or Ad Supported Stream Growth 64
    Average 1st Quarter Free or Ad Supported Streams and Growth Rates: 2001 - 2006 64
    Free or Ad Supported Video Sites and Networks: 1st Q. 2006 65
    Free or Ad Supported Video Sites and Networks: March 2005 68
    Free or Ad Supported Video Sites and Networks: February and April 2004 70
    Free or Ad Supported Video Sites and Networks: February and April 2003 73
    Free or Ad Supported Video Sites and Networks: January - April 2002 76
    Free or Ad Supported Video Sites and Networks: January - April 2001 80
SECTION FOUR 86
  Pre Roll Inventory Has Grown Faster Than the Rate of Ad Supported or Free Video Streams From 2001 - 2006 86
    Stream Growth Vs. Pre Roll Inventory Growth: Avg. 2001 - 2006 86
    Total Free Video Stream Growth vs. Pre Roll Video Inventory Growth: Avg. 1st Q. 2001 - 2006 87
    Free or Ad Supported Stream Growth 87
    Avg. Streams With Pre Roll Inventory 87
    Average 1st Quarter Video Streams with Pre Roll Ad Inventory: 2001 - 2006 88
    Broadband Streams to Unique Users: 2001 through 2005 89
    Percent Growth in Pre Roll Video Inventory 89
    Percentage Growth in Pre Roll Video Inventory 90
    Almost 95% of All Free or Ad Supported Streams are Available as Pre Roll Inventory in 2006 90
    Pre Roll Inventory Against Total Free Streams 90
    Pre Roll Inventory Growth Against Total Free Stream Growth: 2001 - 2006 (Monthly Average for 1st Q) 91
    Pre Roll Inventory January Through April 2001 92
    Pre Roll Video Inventory January Through April 2002 94
    Pre Roll Video Inventory February and April 2003 97
    Pre Roll Video Inventory February and April 2004 98
    Pre Roll Video Inventory March 2005 100
    Pre Roll Video Advertising Inventory: 1st Q. 2006 101
SECTION FIVE 104
  History of Streaming Advertising 104
    Miscellaneous Streaming Advertising Data 160
SECTION SIX 166
  History of CPMs on Ad Supported Streaming Video Sites 166

Order This Item

Accustream Research
This site is created and powered by successmakers.com.