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Pro and UGV Viewing Share Analytics: 2005 - 2009

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 1
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 1
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 2
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 3
SECTION ONE 5
  PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW 5
    UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009 6
  UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES 7
  PRO AND UGV VIEWS SURPASS 142 BILLION IN 2009 7
    PRO AND UGV VIEW SHARE: 2005 - 2009 7
  UGV VIEWS GENERATED 65% OF TOTAL ONLINE VIDEO VIEWS IN 2009, UP FROM 60% IN 2008 9
  COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS 11
  NEWS VIDEO SHARE ON YOUTUBE SURGED FROM 2008 - 2009 13
    YOUTUBE CATEGORY SHARE SHIFTS: 2005 - 2009 13
  EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY 17
SECTION TWO 20
  PRO AND UGV COMPARATIVE VIEWING SHARE BY CATEGORY: MUSIC VIDEO 20
  MUSIC IS A MAJOR DRIVER OF UGV MARKET GROWTH 21
    UGV MARKET GROWTH 2005 - 2009 22
  THE GROWTH OF UGV MUSIC VIEWS CORRESPONDS TO DECLINING SHARE ON PROFESSIONAL VIDEO SITES 23
  MUSIC LIBRARIES ON UGV SITES AVERAGE A 14.1% SHARE 24
    UGC Music Category share analysis 24
  YOUTUBE UNDERPERFORMS IN THE ENTERTAINMENT CATEGORY 26
  PROFESSIONAL AND SEMI-PRO PARTNER CHANNELS ON YOUTUBE CAPTURE 18.8% OF VIEWS 28
    YOUTUBE PARTNER CHANNEL SHARE COMPARISON: 2005 - 2009 28
    YOUTUBE PARTNER VIEWS: MUSIC AND TELEVISION CATEGORIES 28
  MYSPACE CATEGORIES UNDERPERFORM COMPARED TO UGV AVERAGES 28
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 31
SECTION THREE 32
  PRO AND UGV CATEGORY SHARE COMPARISON: ENTERTAINMENT/COMEDY 32
  COMEDY AND ENTERTAINMENT ARE SUBSTANTIAL UGV LIBRARY SHARE CONTRIBUTORS 33
    METACAFE CONTENT CATEGORY SHARE SHIFTS: 2003 - 2009 36
    BREAK.COM LIBRARY AND UGV SHARE COMPARISON: 2005 - 2009 37
  COMEDY AND ENTERTAINMENT CAPTURE A COMBINED 25.9% LIBRARY SHARE ON YOUTUBE 37
    YAHOO VIDEO CATEGORY SHARE 2005 - 2009 38
SECTION FOUR 40
  UGV VIEWS: 2009 40
SECTION FIVE 46
  FULL YEAR 2009 PRO ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK 46

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