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EXECUTIVE SUMMARY 2
  PROFESSIONALLY PRODUCED AND DISTRIBUTED VIDEO ROSE BY 18% IN 2009 2
  INTERNET BRANDS OWN 52.1% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009 4
  BROADCAST NETWORKS POST HIGHEST VIEW COUNT PER UNIQUE USER PER MONTH IN 2009 5
    VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH 5
SECTION ONE 9
  MARKET OVERVIEW AND KEY STATISTICAL TRENDS 9
    PRO VIDEO VIEWS: 1998 - 2014 9
    TOTAL VIDEO VIEWS DELIVERED BY CONTENT CATEGORY 11
    CUMULATIVE VIDEO VIEWS BY CATEGORY 1999 - 2009 15
    BROADBAND AND NARROWBAND VIEWS DELIVERED COMPARISON AND ANALYSIS: 2000 - 2009 22
SECTION TWO 24
  INTERNET BRANDS CONTROL 52.1% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009 24
    VIDEO VIEWS BY PUBLISHER CATEGORY: 2009 SHARE 24
  ENTERTAINMENT/KIDS AND TELEVISION CATEGORIES ARE SHARE LEADERS IN 2009 25
    VIDEO AGGREGATOR ANNUAL VIEW SUMMARY: 2009 27
  TELEVISION FORECAST TO INCREASE SHARE, MUSIC CONTINUES TO DECLINE AND MOVIES/ FILM ARE POISED TO GAIN MOMENTUM 31
  EPISODIC TELEVISION CAPTURES 52.6% OF TOTAL TV CATEGORY VIEWS IN 2009 51
    LONG-FORM TELEVISION PROGRAM VIEWING GROWTH: 2008 - 2009 51
  EVENTS DRIVEN, NEWS VIDEO VIEW SHARE DECLINES AFTER ELECTION YEAR 2008 81
  MOVIES/FILM FORECAST TO EXHIBIT INCREASING SHARE MOMENTUM IN 2010 – 2014 87
  MUSIC SHARE IS DRIVEN BY USER PREFENCE AND DISCOVERY: PRO SHARE CONTINUES TO FALL IN 2009 92
  SPORTS VIDEO PROGRAMMMING AND VIEWS EXPANSION AIDED BY SYNDICATION RELATIONSHIPS 99
SECTION THREE 100
  BROADCAST NETWORKS POST HIGHEST VIEW CONVERSION PER UNIQUE USER PER MONTH IN 2009 100
    VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH 100
  TOTAL VIEWS PER UNIQUE USER ROSE BY 17.8% IN 2009 101
  SITES WITH IN EXCESS OF 10 MILLION VIEWS PER MONTH EXHIBITED THE HIGHEST GROWTH IN CONVERSION IN 2009 103
SECTION FOUR 154
  TELEVISION VIDEO VIEWS MADE UP 13% OF TOTAL VIEWS IN 2009 154
  VIDEO CMS PLATFORMS ENABLE 33% OF TOTAL PROFESSIONAL VIDEO VIEWS IN 2009 155
  FULL YEAR 2009 ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK 155
  CMS Platform 155

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