Streaming Media Value Chain 2003 - 2007: CDN, Advertising, Subscription and Download Segment Analysis
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The research report, covering a five year period, reveals CDN and bandwidth costs made up an average of 18.9% of total market value. Advertising (pre roll and embedded video, audio gateway and inserted audio ads) 25.4%, subscription media 20.1%, and download content 35.6% of the combined total. The report's four detailed sections thoroughly analyze each value chain component, including CDN pricing and revenue by content category, advertising revenue by avail type, subscription revenue by service or offering and download revenue by brand, service and offering. Top line report findings and analysis:
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| EXECUTIVE SUMMARY | 1 | ||
| Total CDN , Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil | 1 | ||
| CDN , Advertising, Subscription and Download Share: Five Year (2003 - 2007) Total | 2 | ||
| CDN Market Value as a Percent of Combined Market Value | 2 | ||
| SECTION ONE | 3 | ||
| Total CDN, Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil) | 3 | ||
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Total CDN, Streaming Ad Billings, Subscriptions and Paid Download Market Value |
4 | ||
| CDN and Bandwidth Services or Costs Account for 18.9% of Total Market Value Over a Combined Five-Year Period | 4 | ||
| CDN, Advertising, Subscription And Download Share: Five Year (2003 - 2007) Total | 4 | ||
| CDN Market Value as a Percent of Combined Market Value | 5 | ||
| CDN Market Value as a Percent of Total Market | 5 | ||
| Distribution and Content Market Value Comparison (In $Mil): CDN, Advertising, Subscription and Download Media | 6 | ||
| CDN, Content, Advertising, Subscription and Download Value (In $Mil.) | 6 | ||
| CDN, Advertising, Subscription and Download Market Segment Value (In $Mil.): 2003 - 2007 | 6 | ||
| Streaming and Download Media Value Chain Growth to be Paced By Download and Advertising Content | 7 | ||
| Value Chain Growth Rates: 2007 | 7 | ||
| CDN and Bandwidth Services Forecast to Rise By 32.6% in 2007 | 7 | ||
| CDN | 8 | ||
| CDN Market Value: Content Delivery Including Advertising And Download Media:2003 - 2007 (In $Mil.) | 8 | ||
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Following Two Years of Triple-Digit Growth, Advertising Throttles Back to Double-Digits in 2007 |
8 | ||
| Streaming Advertising | 9 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2007 | 9 | ||
| Download Media Continues Double-Digit Growth in 2007, Despite the Much Higher Dollar Value Associated with that Segment of fhe Value Chain | 9 | ||
| Download Media | 10 | ||
| Download Media Market Value (In $Mil.): 2003 - 2007 | 10 | ||
| Subscription Media to Exhibit Positive Growth, After a Downturn Seen in 2006 | 10 | ||
| Subscription Media | 11 | ||
| Subscription Media Market Value (In $Mil.): 2003 - 2007 | 11 | ||
| SECTION TWO | 12 | ||
| The Streaming and Download Value Chain Distribution Segment: Bandwidth Services and CDN Analysis 2003 - 2007 | 12 | ||
| U.S. CDN Market Value Estimated at $1.1 Billion in '06; Global at $2 Billion | 12 | ||
| Bandwidth Market Breakout: By Category 2006 | 12 | ||
| Bandwidth Services Category Share: 2006 Mid Range Estimate | 13 | ||
| Media and Entertainment Commercial Bandwidth Market to Expand By 33% in '07 | 14 | ||
| Bandwidth Services Category Share: Est. 2007 | 14 | ||
| Retail Bandwidth Pricing for Volume-Based Accounts Equalizing Across Streaming Audio and Video Categories | 15 | ||
| Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 | 15 | ||
| Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Transferred Rate: Full Year 2005 | 16 | ||
| The 95th Percentile | 16 | ||
| Internet Music Radio | 17 | ||
| Internet Radio: Bandwidth Services Analysis and Market Size | 18 | ||
| Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 19 | ||
| Internet Radio: Bandwidth Services Analysis and Market Size | 20 | ||
| Streaming Video (Professional Content) | 20 | ||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 21 | ||
| Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 22 | ||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 23 | ||
| User Generated Video (Progressive Download, and Priced On the 95th Percentile) | 23 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 24 | ||
| User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 25 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 26 | ||
| Video Advertising (Pre Roll and Embedded) | 26 | ||
| Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 27 | ||
| Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 28 | ||
| Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 29 | ||
| Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 30 | ||
| Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 31 | ||
| Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 32 | ||
| Download Media (Music, Movies and Television) | 33 | ||
| Download Bandwidth Services Analysis and Market Size | 33 | ||
| Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 34 | ||
| Download Bandwidth Services Analysis and Market Size | 35 | ||
| Q & A with Akamai Technologies | 36 | ||
| CDN Market Overview | 36 | ||
| Akamai Operational Profile | 37 | ||
| The Nine Systems Acquisition | 41 | ||
| SECTION THREE | 44 | ||
| Streaming and Progressive Download Advertising Value Chain Segment: Market Analysis 2003 - 2007 | 44 | ||
| Video Market Dynamics: in 2007 Awareness is Stimulating Demand, Increasing Inventory While Aligning the Creative and Audience | 44 | ||
| Video Streams Served: 1998 - 2010 | 45 | ||
| Total Video Streams Served Per Unique User: By Site and Month 2001 - 2006 | 46 | ||
| Broadband Video Consumption Patterns: Streams To Unique User Comparison: 2001 - 2006 | 47 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2008 | 48 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 49 | ||
| Internet Radio Gross Ad Billings: 2003-2008 | 50 | ||
| Streaming Audio and Video Gross Ad Billings: 2003 - 2008 | 50 | ||
| Ad Avails and Revenue Analysis | 52 | ||
| Internet Radio | 52 | ||
| Internet Music Radio | 53 | ||
| Internet Music Radio Inventory Sell Out Rates: Total Available Market | 57 | ||
| Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison | 57 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004 | 57 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2005 | 58 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2006 | 58 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2007 | 59 | ||
| Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value | 59 | ||
| Market Maturity Comparative Analysis: Pro Forma | 60 | ||
| Internet Music Radio Market Statistics, Metrics and Usage Trends | 61 | ||
| Total Tuning Hour Comparison: 2004 - 2006 | 61 | ||
| Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002 - December 2006 | 62 | ||
| Streaming Video | 63 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 63 | ||
| Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 | 64 | ||
| Pre Roll and Embedded Market Value Comparison-In $ Mil | 65 | ||
| Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 | 65 | ||
| Video Avail Format Share | 66 | ||
| Video Avail Format Share: 2007 - 2008 Ranked by Gross Billings | 66 | ||
| Streaming/Progressive Download Video | 67 | ||
| Q & A with Broadband Enterprises | 71 | ||
| Q & A with Eyeblaster | 75 | ||
| Q & A with NBC Universal | 83 | ||
| SECTION FOUR | 88 | ||
| Download and Subscription Media Value Chain Segments: Market Analysis: 2003 - 2007 | 88 | ||
| Subscription Services Adjust to the Advertising Rebound | 88 | ||
| Converged Vantage Point: Hollywood Embraces Digital Distribution | 88 | ||
| Music Subscription and Download Services Pace the Market's Growth | 89 | ||
| Subscription and Download Media Revenue Rose 40% in 2006 to $1.9 Billion | 89 | ||
| Subscription and Download Media On Pace For Mid Double-Digit Growth in '07 | 90 | ||
| Subscription and Download Media Market Revenue: 2003 - 2008 | 90 | ||
| Streaming Subscription and Download Media Revenue By Category: 2007 | 91 | ||
| Subscription And Download Media Revenue Share: 2007 | 91 | ||
| Macro Market Growth Analysis: 2003 - 2008 | 92 | ||
| Category Summary Analysis: 2003 | 93 | ||
| Streaming Subscription and Download Media: 2003 | 93 | ||
| Subscription Streaming Media Sites, Networks, Channels and Leagues | 94 | ||
| Music Subscription and Download Media Jump to a 60.7% Total Market Share | 96 | ||
| Streaming Subscription and Download Media Revenue: 2004 | 96 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 97 | ||
| Music Continued to Gain Market Share in 2005 | 100 | ||
| Streaming Subscription and Download Media Revenue: 2005 | 100 | ||
| Subscription and Download Media Market Revenue: 2005 | 101 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 102 | ||
| Music Cashes In, and Closes in On a $2 Billion Year | 105 | ||
| Streaming Subscription and Download Media Revenue: 2006 | 105 | ||
| Subscription and Download Media Revenue Share: 2006 | 106 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 107 | ||
| Forecasts and Analysis: 2007 | 110 | ||
| Streaming Subscription and Download Media Revenue: 2007 | 110 | ||
| Subscription and Download Media Revenue Share: 2007 | 111 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 112 | ||
| Q & A with Cinemanow.com | 126 | ||
| Q & A with Vongo | 131 | ||