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Streaming Video Avails 2000 - 2005: Inventory History and Growth by Site

A site-by-site historical to present day listing and analysis of streaming sites (including Internet music radio) with streaming video advertising. The report examines the historical avail formats, placement, CPMs, growth rates in streams, and more. An essential tool for advertisers, agencies, rep firms and content publishers who monetize streams with streaming video advertising.

  • The report contains a complete listing of all sites with streaming video advertising, with historical analysis of avail formats, placement and CPMs from 2000 – 2005 (1st Q)

  • The report contains monthly streaming usage for sites with streaming advertising from January 2003 through March 2005

  • Pre-roll streaming advertising is the most widely used avail, and most in demand avail format by advertisers and agencies

  • CPMs range from $20 to $50 or more, for highly targeted demographic

  • There are more than 1 billion streams served per month with some form of streaming advertising or sponsorship support (including AOL)

  • While streaming ads are being inserted, frequency capping based on unique IP addresses essentially creates a “one stream to one avail” monetization scenario

  • Sites such as America Online do not run pre-roll ads in front of shorter content segments (under 60 seconds in length)

  • Inventory (pre roll, post roll etc.) has continued to grow from the period 2000 – 2005 at a rapid rate in step with the growth in overall streams and the percentage of broadband users on a site by site basis

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Streaming Video Avails: A 2005 Market Overview 1
  Video Stream Growth on Ad Supported Sites and Networks 1
    MSN Video 1
    MSN Video 3
    Live365.com 4
    Live365.com 5
SECTION ONE 6
  Streaming Video Avails: A 2005 Market Overview 6
  Streaming Video Sites With Streaming Advertising Or Promotional Content 7
    Streaming Video Inventory by Site 7
    Streaming Video Sites 9
  Accustream's Streaming Subscription Trac 12
    Definitions 13
SECTION TWO 15
  Historical and Present Day Advertising Formats Attached to Streaming Video Usage—By Site and Network 15
    America Online 15
    ABCnews.com 17
    Atomfilms.com 19
    BET.com 21
    Blastro.com 23
    Bloomberg.com 24
    CNET.com 27
    Cartoon Network.com 30
    CBSnews.com 32
    CBS Television.com 35
    CNN.com 36
    Sports Illustrated.com 38
    CNN/Sports Illustrated.com 39
    Comedycentral.com 40
    Discovery.com 41
    Eonline.com 44
    ESPN.com 47
    Feedroom.com 50
    FoodTV.com 53
    Forbes.com 56
    Foxnews.com 57
    Foxsports.com 59
    HGTV.com 61
    Historychannel.com 63
    Hollywood.com 65
    IFilm.com 68
    Yahoomusic.com 71
    Launch.com 72
    Marketwatch.com 73
    MSN Video 75
    MSNBC.com 77
    MTV.com 80
    Nascar.com 82
    Rollingstone.com 84
    Singingfool.com 86
    Sportsline.com 87
    VH1.com 89
    Weather.com 91
    WWE.com 93
SECTION THREE 95
  Video Stream Growth on Ad Supported Sites and Networks 95
    America Online 96
    America Online Video Usage 97
    ABC.com 98
    ABCnews.com/ABCnews On-Demand 99
    Atomfilms.com 100
    Atomfilms.com Video Usage 101
    BET.com 102
    Blastro.com 103
    Bloomberg.com 104
    CNN Newspass.com 105
    CNET.com 106
    CNET.com Video Usage 107
    CBSnews.com 108
    CBS Television.com 109
    Comedy Central.com 110
    Discovery.com 111
    Eonline.com 112
    ESPN.com 113
    Feedroom.com 114
    Feedroom.com Video Usage 115
    Forbes.com 116
    Foxnews.com 117
    Foxsports.com 118
    HGTV.com 119
    Historychannel.com 120
    Hollywood.com 121
    IFilm.com 122
    IFilm.com Video Usage 123
    Yahoo Music.com 124
    Yahoo Music.com Video Usage 125
    Marketwatch.com 126
    MSN Video.com 127
    MSNVideo.com Video Usage 128
  MSNBC.com 129
    MSNBC.com Video Usage 130
    MTV.com 131
    Nascar.com 132
    Real Networks 133
    Road Runner 134
    Rollingstone.com 135
    Singingfool.com 136
    Stupidvideos.com 137
    Stupidvideos.com Video Usage 138
    USAtoday.com 139
    VH1.com 140
    Weather.com 141
    WWE.com 142
    Yahoo Movies/Television 143
SECTION FOUR 145
  Video Avail Inventory and Internet Music Radio Sites and Destinations 145
    Accuradio.com 145
    Accuradio.com: Historical Streaming Usage and Growth 147
    AOL Music Channel: Historical Streaming Usage and Growth 148
    Live365.com 150
    Chaincast/Streamaudio: Historical Usage and Growth 151
    Launchcast.com 153
    Net Radio Sales 155
    Shoutcast.com 156
    Bloomberg.com 104

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