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UGC Video, Library Share Analyses and Pre Roll Media Spend 2010 – 2012

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    UGC Video Delivers Triple-Digit View Growth in 2010 1
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 2
    UGC and Pro Video Views Register a Combined 302.5 Billion 3
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 3
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 4
    YouTube Library Share by Content Category: 2005 – 2010 5
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 6
SECTION ONE 8
    UGC Video Delivers Triple-Digit View Growth in 2010 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 - 2012 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 9
    UGC and Pro Video Views Register a Combined 302.5 Billion 10
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 10
    UGC and Pro Video View Growth Comparison: 2005 – 2010 12
    UGC Video Segment Growth at Triple-Digit Rates for Three of the Past Five Years 13
    UGC Video and Pro Video Growth Rate Comparison 2006 - 2010 13
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 15
  UGC Video: 2010 16
SECTION TWO 22
    UGC Video Offers Uploaders and Viewers a Diverse Choice of Themed, Sharing- Driven Channel Environments 22
  Break.Com 22
    Break.Com Library Share by Category: 2010 23
    Break.Com Views and Library Share by Category Comparison: 2009 vs. 2010 26
  Dailymotion.Com 28
    Dailymotion.Com Video Views and Library Share: 2005 - 2010 28
    Dailymotion Library Share Comparison: 2009 vs. 2010 30
  Metacafe.com 32
    Metacafe Category Share: 2005 - 2010 32
    Metacafe Category Share: 2009 vs. 20109 34
  Myspace.com 36
    Myspace Library Share by Category: 2005 – 2010 36
  Veoh.com 39
    Veoh.Com Library Share by Category: 2006 - 2010 39
  YouTube.com 41
    YouTube Library Share by Content Category: 2005 – 2010 41
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005-2010 43
    Partner Channels Account for 86.5% of Total Views 45
  UGC Video: Monthly View Analysis 2010 46
SECTION THREE 54
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 54
    UGC Video: Pre Roll Inventory and Gross Media Spend by Brand: 2010 55
    Market Dynamics: Marketer Demand for the Pre Roll Ad Unit on UGC Video Sites Increases 56
    YouTube Pre Roll Inventory is Vast, in Demand, and Well-Integrated into the Experience and Aggressively Sold 57
    YouTube Video View Share By Content Category: UGC vs. Semi-Pro/Pro 58
    Music is Dominant across UGC and Pro Video on YouTube 59
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005 - 2010 59
    YouTube Generated an Estimated $213 Million (Net) in Pre Roll Advertising in 2010 60
    YouTube Video Category Analysis and Pre Roll Video Inventory Allocation and Gross Media Spend: 2010 61
    YouTube Pre Roll Video Gross Media Spend: 2010 62
SECTION FOUR 64
  Historical UGC Video Database: 2006 - 2010 64

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