Top line report findings and analysis:

• There were a total of 22.4 billion views of User Generated Content (UGV) in 2007, including professional, semi-professional and partner channel video views on UGV sites
  
  
• The market grew by an estimated 70% in 2007, up from a total 13.2 billion views generated in 2006
  
  
• All data presented, analyzed, summarized and forecast in this research report is based on video views that are non duplicated, and double counting minimized
  
  
• The market is forecast to grow at 52% in 2008, and reach 34 billion views, as indicated by straight line linear regression analysis of current market data
  
  
• The UGV video segment is made up of several top tier brands which capture large chunks of viewing share, particularly YouTube and MySpace, as well as many second and third tier sites that contribute significantly to overall market vibrancy
  
  
• It's estimated YouTube added 831,147 videos to its library in 2007 (net of all video retired or removals
  
  
• A total of 1,176,123 videos were added to libraries by the group of UGV sites below (net of all videos removed) that were actually viewed
  
  
• An analysis of selected group of UGV sites reveals average views per video of 10,695
  
  
• Crackle.com was the market leader in generating views per video at 216,596, accomplished by emphasizing professional content
  
  
• Metacafe, a highly editorialized site with a mix of adult content was next at 85,505 videos per video
  
  

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