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Video and Mobile AdTech M & A 2005 – 2014: Exit Valuations

This report is available in two custom research configurations:

1) Sector Research Bundle that includes: This research bundle includes the Adtech M & A Exit Multiples research report, and either the desktop or mobile adtech sector report with a complete analysis of inventory, spend, participation rates and contributions to topline revenue.


2) Complete Research Package that includes:
This package of research includes the M & A Exit Multiples report, plus both the video adtech and mobile adtech sector reports. As a bonus, this package includes Virtual Video Advertising 2014 - 2017.

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
Robust Video and Mobile Adtech M & A Valuations Reflect the Operational Needs and ROI Requisites of the Acquiring Entity 1
Video and Mobile Adtech M & A Surpasses $1.5 Billion in 2014 1
Mobile Adtech and Video Ad Trafficking Platforms Have Triggered High Revenue Multiples, Frequency of M & A Activity and Take-Out Dollars 4
Present Exit Valuations Suggest $5.7 Billion to $8.6 Billion in Potential Adtech Prospects 6
     
SECTION ONE 7
Global Adtech Exit Multiple Analytics 7
Robust Video and Mobile Adtech M & A Exit Valuations Reflect the Monetization Requisites of Publishers 7
Video and Mobile Adtech M & A Surpasses $1.5 Billion in 2014 8
  VIDEO AND MOBILE ADTECH PLATFORM M & A DEALS AND DOLLARS: EXIT MULTIPLES 2005- 2014 11
Adtech Topline and Net Platform M & A Multiples have Generally Declined over the Past Five Years 16
Adtech M & A in 2014 has Focused on Cross-Platform and Mobile Media Trafficking Solutions 19
  VIDEO AND MOBILE ADTECH M & A: EXIT MULTIPLES BY ACQUISITION AND YEAR 2005 - 2014 20
Publicly Traded Adtech Solutions are Valued at a Discount Compared to Private Market M & A in 2014 23
  PUBLICLY TRADED ADTECH NETWORKS, SOLUTIONS AND PLATFORMS: 2014 MARKET VALUATIONS (NET OF DEBT) 25
Mobile Adtech and Video Ad Trafficking Platforms have Compelled High Revenue Multiples, Frequency of M & A Activity and Take-Out Dollars 26
  VIDEO, MOBILE AND CROSS-DEVICE ADTECH M & A: TAKE-OUT MULTIPLES AND VALUES BY DEVICE FORTE 2005 - 2014 29
Technology / Owned IP Often Attracts Higher Multiple Valuations Compared to CAGR Revenue Performance 32
  VIDEO AND MOBILE ADTECH PLATFORM M & A DEALINGS: CAGR AND EXIT MULTIPLE RELATIONSHIP 2005 - 2014 33
Ad Technology Commands Loftier Exit Multiples Compared to Video Ad Trafficking, Network and Format Specialist Deals 37
  VIDEO AND MOBILE ADTECH PLATFORM PRIVATE MARKET M & A: VIDEO SPECIALISTS VS. HYBRID FORMAT SOLUTIONS PROVIDERS 2005 - 2014 38
Recent Exit Valuations Suggest $5.7 Billion to $8.6 Billion in Potential Adtech Acquisition Prospects 40
  VIDEO AND MOBILE ADTECH, PROGRAMMATIC SYSTEMS AND INVENTORY DATA SCIENCE 2014 - 2016: REVENUE AND MARKET ACQUISITION/EXIT VALUATION SCENARIOS 41
     
SECTION TWO 43
Video Adtech M & A Roundup 43
Establishing M & A Valuations: Exit Multiples Closely Tied To Solution and Product Positioning Inside the Video Adtech Ecosystem 2014/2015 - 2016 43
Scale, Efficiency and Confidence: Optimizing against Demographics, Audience Reach, Device and Impression Transparency 43
  M & A staging zone: Inventory management, trafficking and the media clearing ecosystem 2014/2015 - 2016 43
Desktop Video Adtech Systems Capture 60.8% of Net Ecosystem Revenue in 2014 46
  VIDEO and MOBILE ADTECH NET REVENUES: 2009 - 2016 47
Including Google, Exchanges and Programmatic Video Clearing Solutions Produce 60.7% of Net Platform Revenue in 2014 50
  VIDEO AD CLEARING and TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUES 2008 - 2016 50
  VIDEO AD CLEARING and TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUES 2008 - 2016 52
41.9% Of Video Adtech Revenue Beckons Additional M & A Activity in 2014/2015 53
  VIDEO ADTECH PLATFORMS, PROGRAMMATIC SYSTEMS, EXCHANGES, RTBs, BID MANAGEMENT SOLUTIONS and DATA SCIENCE 2012 - 2016: CURRENT REVENUE and POTENTIAL ACQUSITION VALUATION METRICS 55
Revenue Diversity: Video Adtech Solution Business Models and Payment Structures 56
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs and DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013 56
Current M & A Multiples Attach A Sector-Wide Private Market Valuation of $13.2 Billion in 2014 58
  VIDEO AD NETWORKS, ADTECH PLATFORMS, PROGRAMMATIC SYSTEMS, BID MANAGEMENT SOLUTIONS and DATA SCIENCE 2008 - 2016: ECOSYSTEM REVENUE PRIVATE DEAL MARKET VALUE 59
Digital Video Advertising Terminology and Definitions 61
   
SECTION THREE 67
Mobile Adtech M & A Roundup 67
Global Mobile M & A: IP, Adtech R & D, Audience Data, Ad Spend and Company Positioning Driving Rich Multiples 67
  Mobile adtech, geographic reach, advertising inventory growth and consumer behavior predictability advancements are driving M & A valuations 67
  Ad network market positioning 67
  CAGR ANALYSIS: 2009 - 2016 67
  Exchanges and auctions 68
  SSPs (aggregated publisher inventory sources) 68
  DSPs (aggregated sources of inventory demand) 68
  RTBs/Programmatic trading 69
  Sources of inventory/impression requests 69
CAGR Bonus: Mobile Adtech Net Platform Revenue Growing at 50.2% in 2014, 41.4% in 2015 70
  MOBILE ECOSYSTEM NET ADTECH/PLATFORM REVENUE: 2009 - 2016 70
Global Mobile Adtech Solutions Have Diversified Business Models and Support Multiple Impression Formats 72
  MOBILE ADTECH NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES and RTBs: BILLING, BUSINESS MODEL AND INVENTORY FORMATS 72
Global Mobile Adtech Net Platform Revenue at $3.4 Billion in 2014, $6.5 Billion by 2016 74
  MOBILE ADVERTISING NETWORKS, ADTECH SOLUTIONS, PLATFORMS, AUCTIONS, EXCHANGES and RTBs: NET REVENUE BY COMPANY 2009 – 2016 74
32.4% of Non-Aligned Global Mobile Adtech Revenue Base Indicates a Total M & A Opportunity of $4+ Billion in 2014/2015 77
  MOBILE ADTECH PLATFORMS, EXCHANGES and RTBs: REVENUE MULTIPLES and AVAILABLE MARKET VALUATION/EXIT SCENARIOS: 2014 - 2016 79
Mobile Adtech Platforms and Inventory: Terms and Definitions 80


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