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Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Internet/Online Video and Mobile Ad Networks, Ad Trafficking and Media Clearing Platforms Forecast to Process $13.2 Billion in 2012 Spend 1
  CAGR Revenue Comparison: Mobile/Online Ad Networks/Platforms 3
  Video Ad Network Inventory eCPM Analysis: 2008 – 2012 4
  Mobile Ad Network and Platform CPM and eCPM Analysis 2012 6
  eCPM Analysis: European and U.S. Inventory Priced at a Premium Compared to Asia, Africa and Latin America 6
  Mobile Ad Networks, Platforms And Exchanges: Ecpm  Comparables By Region: 2010 - 2012 7
 

Internet Video and Mobile Ad Networks/Platforms: $3.5 Billion in 2012 Net Revenue

8
  Mobile ad networks, trafficking and media clearing platforms forecast to surpass internet video counterparts by year-end 2014 8
DIGITAL VIDEO ADVERTISING TERMINOLOGY and DEFINITIONS 10
  Internet/Online Video ad networks, platforms 10
  Mobile Ad Networks, Platforms 14
SECTION ONE 17
  Internet Video and Mobile Ad Networks/Platforms: $3.5 Billion in 2012 Net Revenue 17
  Mobile Ad Networks, Trafficking and Media Clearing Platforms Forecast to Surpass Internet Video Counterparts by Year-End 2014 17
  Mobile and Video Ad Networks, Platforms: Net Revenue 2009 - 2012 18
  Internet/Online Video and Mobile Ad Networks, Ad Trafficking and Media Clearing Platforms Forecast to Process $13.2 Billion in 2012 Spend 21
  Mobile and Online Ad Network, Platform, Exchange and Rtb Media Spend: 2009 - 2014 21
  CAGR Revenue Comparison: Mobile/Online Ad Networks/Platforms 23
  Comparative Media Clearing and Ad Serving Market Dynamics: Internet Video and Mobile Ad Networks, Platforms 2012 24
  Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 24
  Internet Video Inventory Clearing and Trafficking Overview: Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth 26
  Business and Market Positioning Comparisons 28
  Inventory Billing Models and Formats Supported: Video Ad Networks/Platforms 28
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 29
  Legend: Video Ad Networks, Ad Serving Platforms, Auctions, Exchanges and RTBs: 2012 31
 

Mobile Ad Networks, Platforms: Inventory Billing Models and Formats Supported 2012

32
  Mobile Advertising Networks, Platforms, Auctions Exchanges and Rtb: Billing Models and Formats Supported 2012 33
  Video Ad Networks and Platforms: Reach Analysis 35
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 36
  Mobile Ad Networks and Platforms: Reach Analysis 38
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 39
  Video Ad Network/Platform Inventory and Serving CPM/eCPM Comparison and Breakout 2012 41
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 42
  Video Ad Network Inventory eCPM Analysis: 2008 – 2012 44
  Video Advertising Networks: Inventory and eCPM Analysis 2008 - 2012 46
  In-Banner and Pre Roll Video Inventory eCPMs Running over Ad Serving Platforms Average $7.87 in 2012 47
  Video Ad Serving Platforms:  2008 - 2012 49
  Mobile Ad Network and Platform CPM and eCPM Analysis 2012 50
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates and Pricing 2011 – 2012 51
  eCPM Analysis: European and U.S. Inventory Priced at a Premium Compared to Asia, Africa and Latin America 53
  Mobile Ad Network, Platform eCPMs by Region: 2010 - 2012 55
  Internet Video Ad Network and Platform Inventory and Media Spend Duplication Analysis 2012 55
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 56
  Mobile Ad Network and Platform Inventory and Media Spend Duplication Analysis 2012 58
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012 59
  Mobile Advertising Network Filled Impressions Delivered by Geographic Region: 2012 62
  Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 65
SECTION TWO 67
  Video Ad Trafficking Platforms Set to Deliver $5.7 Billion in Multi-Format Media Spend in 2012 67
  Comparative Media Spend Associated With Market Segment: 2008 - 2012 69
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 71
  Legend: Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 73
  Video Ad Networks, Ad Serving Platforms, Auctions and Exchanges to Clear and Deliver $6.2 Billion in 2012 Video Media Spend 74
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 78
  Video Ad Networks: Media Spend Cleared and Delivered Forecast at $1.3 Billion in 2012, up 85% over 2011 80
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 83
  Video Ad Network Inventory Analysis 2008 – 2012: Estimated 30% Impression Duplication, 80% Fill Rates in 2012 84
  Video Advertising Networks: Inventory and eCPM Analysis 2008 - 2012 87
  Video Ad Serving/Trafficking Platforms 89
  Video Ad Serving Platforms: 2008 - 2012 92
  Video Ad Serving/Trafficking Platforms: 2008 - 2012 94
  Video Exchanges and RTBs: Triple-Digital Media Spend Growth 2009 -  2012 95
  Video Advertising Auctions, Exchanges and RTBs: 2008 - 2012 97
  Social Video Campaign Spend by Platform 98
  Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 99
  Over-The-Top Platforms 100
  Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 101
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 102
  Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 105
  Post Publisher Payout Topline Revenue Analysis 107
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 108
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 110
  Total Platform Revenue: CPM Share Revenue With Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 – 2014 112
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 119
  Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 121
  Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 124
  Video Advertising Networks: Managing the Media Buy and Delivering the Audience 125
  Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 128
  Auctions, Exchanges and RTBs: Experiencing High Growth 129
  Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 132
  Social Video Ad Campaign Platforms and Networks 133
  Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 135
  Over-The-Top Ad Platforms 136
  Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 137
  Q & A’s 138
    ADAP.TV 138
    ADBRITE 140
    ADOBE AUDITUDE 142
    adRise 144
    AFFINE 146
    AUDIENCESCIENCE 148
    BLACKARROW 150
    BLINKX 153
    FREEWHEEL 155
    INNOVATE MEDIA/OCULU 158
    JUN GROUP 160
    LIMELIGHT VIDEO PLATFORM 162
    MEDIAMIND (A division of DG) 164
    MIXPO 166
    POINTROLL 169
    ROCKET FUEL 171
    ROVION (a unit of Local Corporation) 173
    SHARETHROUGH 175
    SPOTEXCHANGE 177
    TREMOR VIDEO 179
    TUBEMOGUL 181
    VIDEOLOGY 184
    VISIBLE MEASURES 186
    YUME INC 188
SECTION THREE 190
  Mobile Ad Networks, Auctions, Platforms, Exchanges And Rtbs: Inventory Trends, Growth Drivers And Metrics 190
 

Mobile Ad Inventory Is Expanding At Double And Triple Digit Rates

190
  Global Mobile Ad Network Requests Are Forecast At 5.7 Trillion in 2012 191
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012 193
  Fill Rates Steadily Improve: 2009 – 2012 200
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates 2010 - 2012 200
  Media Spend Through Ad Networks, Platforms, Auctions and Exchanges Forecast at $5 Billion Globally in 2012 202
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend 2009 - 2012 204
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend Ranking 2009 - 2012 206
  Q & A’s 208
    ADFONIC 208
    ADITIC (A Division Of Sofialys) 210
    ADMARVEL (A Unit Of Opera Software) 211
    ADMODA/ADULTMODA 213
    AMOBEE 215
    BUZZ CITY 217
    CASEE 220
    INMOBI 222
    JUMPTAP 224
    MADHOUSE 225
    MADVERTISE 227
    MOBCLIX (A Velti Company) 229
    MOBGOLD 231
    MOGREET 232
    MOJIVA 234
    NEXAGE 236
    TREMOR VIDEO 238
    Xad, Inc 240


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