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Video Ad Networks and Media Platforms 2010 - 2012

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Market Trends and Business Dynamics 2010 – 2012 1
    Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 – 2012 1
    3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue 1
    In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 – 2012 2
    3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2007 – 2012 2
    In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 2
OVERVIEW AND INTRODUCTION 3
  Video Advertising Networks Encompass the Following Broad Solutions Categories: 3
    Video Advertising Platform and Network Business Trends: 2010 – 2012 4
    The Video Advertising Network and Platform Market: 2010 - 2012 6
    Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison 6
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 6
    Video Advertising Networks and Platforms: Business Model Comparison 8
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 8
    Video Advertising Networks and CPMs: A Comparison 2008 – 2009 10
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 10
    Video Advertising Networks and Platforms: Cpm Share/Participation Analysis 12
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 12
    Online Video Advertising Networks Terminology 13
SECTION ONE 16
  Market Trends and Business Dynamics 2010 – 2012 16
    Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 - 2012 16
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 18
    3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue 19
    Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 - 2012 20
    Video Ad Network Inventory Expanded by 34% in 2009 21
    Video Advertising Network Inventory Growth: 2008 - 2009 22
    Video Advertising Network: Gross Media Spend Delivered 22
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 23
    Market Growth Drivers: 2010 – 2012 25
SECTION TWO 27
  3rd Party Pre Roll Video Networks: Revenue Trends 2007 - 2010 27
  3rd Party Video Ad Networks with Sales Teams: 2007 - 2012 27
  Online Video Advertising Platforms and Sales: 3rd Party Pre Roll and Overlay Specialists 29
  3rd Party Pre Roll and Overlay Inventory Under Representation Grew by 55.3% In 2009; Gross Media Spend by 74.8% 30
  Market Growth Drivers: 2010 – 2012 32
Q&A's 37
  Adap.Tv 33
  Audience Science 36
  Blinkx 41
  Truveo 45
  BBE 48
  Scanscout 53
  Spotxchange 57
  Tremor Media 61
  Vidsense 66
  Videoegg 69
  Wizzard Media 73
  Yume Inc 78
SECTION THREE 82
  In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 82
  In Banner Ad Serving Platforms: Revenue 2007 - 2012 83
  Online Video Advertising Platforms: In-Banner Delivery Specialists 85
  Online Video Advertising Platforms: In-Banner Gross Media Spend 86
  In-Banner Gross Media Spend Rose by 8.5% in 2009 87
  In-Page Video Ad Impressions and Gross Media Spend: 2005 - 2009 87
  In-Page Video Impression Growth vs. Gross Media Spend Growth: 2006 – 2009 89
  Market Growth Drivers: 2010 – 2012 90
Q&A's 91
  Eyewonder 91
  Eyeblaster 96
  Pointroll 101


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