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Streaming Video Ratings 2004: Site and Brand Share

This report is a comprehensive analysis of streaming video ratings by site, network, channel and aggregator. Ratings and streaming share are provided for individual sites, and for the first time, streaming sites and networks are combined into a total brand share. This report is an excellent resource for advertising professionals, agencies, buyers and sellers who need to know where the available inventory is, what brands and sites command streaming video share, the ratings in various content categories by site and brand that indicate discreet audience segments, including music, news, sports, film, Internet TV and general entertainment.

  • The top ten individual streaming video sites, brands, networks and channels account for a 72% share of all streams served in 2004

  • America Online is the single largest streaming video platform, with almost a 25% share of total streams served

  • Yahoo Music (formerly Launch) is the second largest streaming video brand online with a 20.1% share

  • Real Networks captures an 11.6% share

  • The top five aggregated streaming video brands include Time Warner, Yahoo, Real Networks, Microsoft/NBC and Walt Disney

  • The top aggregated streaming brand is Time Warner

  • The second rated streaming video brand is Yahoo, followed by Real Networks, Microsoft and Walt Disney

  • The top five aggregated brands account for over 68% of total share

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Top Ten Site Ratings 1
  The Top Five Aggregated Streaming Video Brands 2
  The Top Streaming Aggregation Networks: Share Analysis and Trends 2004 3
  The Top Three Streaming Video Networks: 2004 Share Trends 4
SECTION ONE 5
  Top Ten Site Ratings 5
  Streaming Video Site Ratings: The Top Ten 6
  Streaming Video Site Ratings and Rankings: Full Year 2004 7
  The Top Five Aggregated Streaming Video Brands 10
  Top Five Aggregated Streaming Video Brands 10
  Streaming Video Brand Ratings and Rankings: Full Year 2004 11
SECTION TWO 13
  Film and Movies 13
    Streaming Video Viewing Share and Content Category Analysis by Month--2004 14
  Internet TV 24
    Internet Television 25
  News and Information 35
    News, Information, Business and Finance 36
  General Entertainment 49
    General Entertainment 49
  Sports 60
    Sports 60
  Music Videos 71
    Music Videos, Concerts and Events 71
SECTION THREE 79
  The Top Streaming Aggregation Networks: Share Analysis and Trends 2004 80
  The Top Three Streaming Video Networks: 2004 Share Trends 81
  Streaming Video Share: The Top Ten Sites 82
  The Top Ten Sites: Streaming Video Share, December 2004 83
  The Top Ten Streaming Video Sites:  
    January 2004 84
    February 2004 85
    March 2004 86
    April 2004 87
    May 2004 88
    June 2004 89
    July 2004 90
    August 2004 91
    September 2004 92
    October 2004 93
    November 2004 94
    December 2004 95

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