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Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE 1
  Ecosystem-wide double-digit growth projected through 2017 1
  Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014 5
  U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support 7
  The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014 9
SECTION ONE 11
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE 11
  Ecosystem-wide double-digit growth projected through 2017 11
  GLOBAL VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017 13
  Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014 16
  GLOBAL VIRTUAL VIDEO VALUE CHAIN: REVENUE SHARE BY ECOSYSTEM SECTOR 2006 - 2017 17
  U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support 19
  U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017 20
  The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014 24
  The global virtual video value chain ecosystem of technologies and solutions produced a combined market valued at $12.6 billion in 2013 25
  GLOBAL VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, PLATFORMS, AD NETWORKS, TECH AND PROGRAMMATIC SYSTEMS 25
  U.S. vendors with global reach generate $8.8 billion in 2013 total revenue 28
  U.S. / NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, DESKTOP/MOBILE AD NETWORKS/TECH/MEDIA PLATFORMS 29
  CDN segment delivers 31.9% of total ecosystem revenue in 2013 31
  VIRTUAL VIDEO VALUE CHAIN REVENUE SHARE 2006 - 2013: CDN, AD TECH SYSTEMS AND PLATFORMS 31
  Mobile ad tech systems led the ecosystem in CAGR (2009 - 2013) 33
  VIDEO ADVERTISING NETWORK, TRAFFICKING AND PROGRAMMATIC REVENUE 2006 - 2013 34
  VIRTUAL VIDEO PLATFORMS/SOLUTIONS REVENUE: 2006 - 2013 34
  CDN MARKET VALUE 2006 - 2013 (RETAIL ACCOUNTS ONLY) 35
  MOBILE AD CLEARING ECOSYSTEM NET REVENUE: 2009 - 2013 35
SECTION TWO 36
CDN SECTOR AND OPERATIONS ANALYTICS 36
CDN Terminology Definitions: 36
CDNs 2014 - 2017: PITCHING NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE 42
  ENTERTAINMENT MEDIA REVENUE SHARE OF CDN MARKET: 2006 - 2013 45
  CDN business operations, market dynamics, technology and account acquisition trends 2014 - 2017 46
  Account Acquisition, new entrants and competitive forces 46
  Retail and transit bandwidth pricing indicators: 2014 - 2015 47
  Video formats and adoption trends 47
  International markets, competition and account wins 48
  The macro market: CDN accounts under contract swell by 141.4% in 2013/2014 YTD 48 48
  CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013 49
  CDN ACCOUNTS: ANNUAL ANALYSIS: 2005 - 2013/2014 51
  MRR analyzed by individual CDN: Average MRR increased 8.8% in 2013 to $6,719, continuing on that upward track in 2014 53
  CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013 53
  Akamai continues to lead the market in revenue share 56
  CDN REVENUE AND MARKET SHARE: 2010 - 2013 57
  CAP Ex investment rose by 21% in 2013 59
  CDN CAP EX INVESTMENT: 2007 - 2013 59
  CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 61
  CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014 61
  The CDN sector grew by 17.9% in 2013; Double-digit growth forecast through 2017 63
  CDN MARKET REVENUE ANALYSIS: 2003 - 2017 63
  Media and Entertainment (audio/video-excluding games) contract value increased by 5.4% in 2013 65
  TOTAL MEDIA AND ENTERTAINMENT CDN CONTRACT VALUE: 2006 - 2013 65
  MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2013 67
  31.5% of commercial market value in media and entertainment is baked into CDN contracts 70
  CDN BANDWIDTH SERVICES CATEGORY SHARE: 2013 71
Entertainment and Media commercial market value (analyzed against a volume-gigabytes transferred model) at $3.35 billion in 2013 as bandwidth prices stabilize 72
  COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2013 73
  COMMERCIAL MARKET VALUE COMPARISON: 2012 - 2013 75
  Domestic CDNs are forecast to reach $3.36 billion in 2014 revenue 75
  CDN MARKET REVENUE ANALYSIS: 2003 - 2017 75
  CDN market expansion 2014 - 2017: the strongest account growth is taking place at lower MRR bands of the market in 2013/2014 78
  CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2013 78
  International CDNs estimated at $1.4 billion in 2013 contract billing; 2014 forecast at $1.76 billion 80
  CDN GLOBAL MARKET VALUE COMPARISON: 2006 - 2013 82
  GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 82
  GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 2006 - 2013 84
  Retail bandwidth pricing stabilized in 2013/2014 87
  GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014 87
  ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014 87
  Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014 90
  Retail and transit pricing declines do not necessarily move in tandem 92
  ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2013/2014 92
  CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part One) 95
  CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part Two) 98
EXECUTIVE FORUM: SECTOR Q & A's 101
  AKAMAI 101
  CDNETWORKS 108
  CHINACACHE 113
  HIGHWINDS 120
  LEVEL 3 128
  LIMELIGHT NETWORKS 133
  MAXCDN 138
  MIRROR IMAGE 142
  RRSAT 149
  TATA COMMUNICATIONS 154
  VERIZON EDGECAST 160
  YOTTAA 165
SECTION THREE 167
VIRTUAL VIDEO SOFTWARE, PLAYERS, NAVIGATION, DISCOVERY, WORKFLOW / PROCESSING SOLUTIONS AND PLATFORM ANALYTICS 2014 167
TERMS AND DEFINITIONS 167
SECTOR OVERVIEW: VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, CMS, ENGAGEMENT, RECOMMENDATION TOOLS AND TECHNOLOGY SUITES 172
  Strategic business fundamentals, market outlook and financial performance 172
  Setting the sector's table stakes: Balancing R & D investment against realized versus perceived customer demand 174
  Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture capital supporting new and existing entrants, as well as generating M & A 175
  Consumer-facing virtual video platform solutions and IPTV vendors 175
  Enterprise-facing virtual video solutions 180
  Encoding/Transcoding/Processing and CRM 182
  Discovery, social engagement, search, navigation, recommendation tools and technology suites 184
VIRTUAL VIDEO PRODUCTS AND SERVICES REACH $1.53 BILLION IN 2013 REVENUE; TOTAL SALES FORECAST TO INCREASE 30.2% IN 2014  
  VIRTUAL VIDEO PLATFORMS, ENCODING, WORKFLOW AND DISCOVERY SERVICES: REVENUE ANALYSIS 2007 - 2016 188
  VIRTUAL VIDEO PLATFORMS, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: CORE COMPETENCIES AND BUSINESS MODELS 192
  VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: ANNUAL REVENUE ANALYTICS 2007 - 2016 195
  The sector is forecast to achieve a 24.9% CAGR through 2016 198
  CAGR ANALYSIS BY SEGMENT: 2007 - 2016 198
  VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, ENGAGEMENT, RECOMMENDATION TOOLS AND WORKFLOW TECHNOLOGIES: TOTAL SECTOR REVENUE ANALYSIS: 2007 - 2016 200
  Discovery and video platforms segments combine for 49.3% of total sector revenue in 2013 202
  VIRTUAL VIDEO PLATFORMS, PLAYERS, TOOLS AND TECHNOLOGIES ANNUAL SECTOR SHARE BY PRODUCT SEGMENT: 2007 - 2016 203
EXECUTIVE FORUM: SECTOR Q & A's 205
  1MAINSTREAM 205
  BRIGHTCOVE 209
  DACAST 216
  DIGITALSMITHS 220
  ENCODING.COM 226
  eyeIO 232
  HAIVISION 238
  INVODO 242
  JWPLAYER 245
  KALTURA 248
  NEULION 253
  OCTOSHAPE 257
  OOYALA 263
  PIKSEL 269
  QUMU 273
  RAMP 277
  SNAPPYTV 282
  SORENSON MEDIA 288
  TABOOLA 292
  thePLATFORM 295
  THINKANALYTICS 302
  USTREAM 306
  VANTRIX 311
  VBRICK 315
  WOWZA MEDIA SYSTEMS 319
SECTION FOUR: 324
DESKTOP / MULTI-SCREEN VIRTUAL VIDEO ADVERTISING NETWORKS, TECHNOLOGIES AND PROGRAMMATIC SYSTEMS 2014 - 2016 324
VIRTUAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 324
  BROADCAST AND CABLE TV VIDEO INVENTORY TO VIDEO PLAYS: 2010 - 2013 325
EFFICIENCY AND CONFIDENCE: THE MARKET IS OPTIMIZING AGAINST AUDIENCE DEMOGRAPHICS, SCREEN DEVICE AND IMPRESSION TRANSPARENCY 331
  Inventory management, trafficking and media clearing ecosystem fundamentals 2014 - 2016 331
  Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory, combined with data-enhanced audience/impression analytics brand advertisers want 336
  Rise of the machines: Programmatic systems touch 27% of virtual video spend in 2013, going higher in 2014 - 2016 as publishers respond to multi-platform buyers 337
  Video ad serving/Impression outcomes/Dynamic creative/Campaign management 339
  IP-based authenticated sign-in is here, though currently a makeshift reality: Usage, present and future video spend indicators 340
  Video CPMs: The Yin and Yang of big data, the cross-platform inventory surge, greater audience and impression transparency 341
  Business operations and topline revenue recognition; Calculation of unduplicated video ad spend and post publisher payout "net" revenue 342
  Video ad networks, tech/trafficking platforms, auctions, exchanges and RTBs enable $7.2 billion in 2013 video spend 342
  SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016 347
  Video Inventory/Spend Conclusion: Workflow, management, trafficking, clearing, audience and impression systems plus data analytics are in fact creating greater market efficiencies 348
  A Thriving Ecosystem: Market entrants, positions, technologies and areas of solutions specialization 2014 353
  VIDEO ADVERTISING NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, BIDDING MANAGEMENT, SSPs AND DSPs: 2014 353
  VIDEO ADVERTISING NETWORKS/PLATFORMS: 2014 356
  VIDEO AD TRAFFICKING PLATFORMS: 2014 357
  VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: 2014 358
  THE VIDEO ADVERTISING ECOSYSTEM 2014: MARKET POSITIONS AND BUSINESS MODELS 359
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014 362
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, PLATFORMS, AUCTIONS, EXCHANGES, RTBs: DOMESTIC/INTERNATIONAL REACH, DESKTOP/MOBILE/TABLET/OTT BREAKOUT 2013 - 2014 364
  Networks, Platforms and Bid Management Systems: Virtual video inventory analytics 2008 - 2013 366
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: ACCESS TO INVENTORY 2008 - 2013/2014 368
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013 370
  Aggregated virtual video media spend: Relentless pursuit of transparency/efficiency leads to supply/demand equilibrium 372
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: AGGREGATED MEDIA SPEND 2008 - 2013 375
  Virtual video spend growth by technology segment (networks, exchanges and trafficking platforms): Five-year CAGRs reveal high double-digit rates 377
  Video ad trafficking platforms deliver 55.9% of sector spend in 2013 379
  VIDEO AD SPEND SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENTS: 2008 - 2013 381
  Video ad network inventory rose by 74.8% in 2013, spend by 57.9% 381
  VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH 382
  Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation 384
  VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013 385
  VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 387
  VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 388
  VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013 389
  Video ad trafficking platforms projected to deliver $6.8 billion in video spend by 2016 390
  SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016 391
  SUMMARY IN-BANNER VIDEO SPEND AND eCPM ANALYSIS: 2013 392
  SUMMARY IN-STREAM VIDEO SPEND AND eCPM ANALYSIS: 2013 392
  VIDEO AD TRAFFICKING PLATFORMS: INVENTORY AND SPEND GROWTH 394
  VIDEO AD TRAFFICKING PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013 395
  VIDEO AD TRAFFICKING/PLATFORMS/ANALYTICS/SERVICES: MEDIA SPEND 2008 - 2013 397
  Auction and exchange video inventory surpasses 436 billion in 2013 398
  VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: UNDUPICATED INVENTORY, SPEND AND eCPM BY TRANSACTION SOLUTION 2008 - 2013 399
  VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: MEDIA SPEND VALUE BY SOLUTION 2008 - 2013 401
VIRTUAL VIDEO ADVERTISING: BUISINESS MODELS, INVENTORY BILLING/PRICING MODELS AND BUSINESS OPERATIONS 402
  VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014 402
  Virtual video advertising ecosystem: Net revenue by segment (post publisher payouts, and including all platform related fees) reveals programmatic strength in 2013 404
  VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 407
  Net revenue/platform analysis including AOL-Adap.tv 407
  VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 409
  Net revenue analysis including AOL-Adap.tv and Google 409
  VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016 412
EXECUTIVE FORUM: SECTOR Q & A's 413
  ADOBE PRIMETIME 413
  ADRISE 418
  BLACKARROW 422
  BLINKX 429
  BRIGHTROLL 435
  COLLECTIVE 441
  DYNAMIX 446
  FREEWHEEL 449
  JUN GROUP 459
  JWPLAYER 466
  KITARA MEDIA 469
  LIVERAIL 473
  MADISON LOGIC 478
  MARTINI 483
  DG/MediaMind 489
  MIXPO 496
  NDN (News Distribution Network) 503
  POINTROLL 508
  ROCKET FUEL 514
  SET MEDIA 519
  SPOTXCHANGE 525
  SUNDAYSKY 532
  TREMOR VIDEO 537
  VIDEOLOGY 542
  VINDICO 551
  VISIBLE MEASURES 557
  YUME INC 566
SECTION FIVE 573
GLOBAL MOBILE ADVERTISING TECHNOLOGY AND PLATFORM ECOSYSTEM INVENTORY AND OPERATIONS ANALYTICS: 2014 573
MOBILE ADVERTISING TECH PLATFORMS AND INVENTORY: TERMS AND DEFINITIONS 573
GLOBAL MOBILE AUDIENCE, AD SPEND AND COMPANY POSITIONING FUNDAMENTALS 577
  Mobile advertising and consumer behavior 577
  Ad network market positioning 577
  CAGR ANALYSIS: 2009 - 2016 577
  Exchanges and auctions 578
  SSPs (aggregated publisher inventory sources) 578
  DSPs (aggregated sources of inventory demand) 578
  RTBs/Programmatic trading 578
  MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 580
  Sources of inventory/impression requests 581
  eCPM MARKET VALUE BY GEOGRAPHY: 2013 581
  FILLED MOBILE IMPRESSIONS BY GEOGRAPHY: 2013 582
  Sources of demand 582
  Ad serving platforms 583
  MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND 584
  Mobile ad formats 585
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: IMPRESSION BILLING MODELS AND FORMATS 2013 586
  In-app inventory and media spend dynamics 588
  Mobile web inventory and media spend dynamics 588
  Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics 589
  Mobile audience and campaign data analytics: Location 589
  Ad networks, platforms, auctions, exchanges, ad serving business operations 590
  MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 591
  Pricing and eCPMs 591
  MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND 594
  R & D investment 595
  Headcount/hiring/staff 596
GLOBAL MOBILE AD NETWORK SPEND ESTIMATED AT $5.3 BILLION IN 2013 596
  MOBILE AD NETWORK FILLED INVENTORY AND MEDIA SPEND ANALYSIS: 2010 - 2013 597
GLOBAL MOBILE AD NETWORK MEDIA SPEND ON PACE TO CLIMB 52% IN 2014 599
  MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES COMPARISIONS: 2009 -2016 600
  CAGR COMPARISON: MOBILE AD NETWORKS VS. PUBLISHER DIRECT SALES 2009 - 2016 601
eCPMs AVERAGE $1.14 IN 2013 ACROSS ALL FORMATS, PUBLISHER INVENTORY, PLATFORMS, SALES CHANNELS AND BIDDED ENVIRONMENTS 604
  eCPM ANALYSIS BY YEAR: MOBILE AD CLEARING ECOSYSTEM: 2009 - 2013 604
FOUR TRILLION INVENTORY REQUESTS FILLED IN 2013, WITH AN AVERAGE eCPM of $1.33 606
  MOBILE AD NETWORK INVENTORY, FILL RATES AND MEDIA SPEND: 2009 - 201 607
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 200 609
FILLED MOBILE EXCHANGE INVENTORY AVERAGES $0.64 eCPMs IN 2013 613
  MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 614
THE IMPACT OF INVENTORY DATA: AUDIENCE PROFILES, PREDICTIVE AND REAL-TIME IMPRESSION ANALYTICS BOOST AD NETWORK eCPMs IN 2013 616
  GLOBAL MOBILE AD CLEARING eCPM ANLAYSIS BY MARKET POSITION: 2011 - 2013 616
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 618
  MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 620
GLOBAL MOBILE AD NETWORK MEDIA SPEND AT $1.8 BILLION IN 2011 621
  MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 622
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 623
  MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 625
GLOBAL MOBILE AD NETWORKS CLEAR $2.7 BILLION IN 2012 626
  MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 627
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 628
  MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 630
MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES RESULT IN A $7.5 BILLION GLOBAL MARKET IN 2013 631
  MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 632
NETWORKS AND PROGRAMMATIC TECH PLATFORMS CLEAR $493 MILLION IN 2013 U.S. MOBILE VIDEO SPEND 633
  MOBILE/TABLET (NON-DESKTOP) VIDEO ADVERTISING NETWORKS AND AD CLEARING PLATFORMS: FILLED, BILLED INVENTORY AND MEDIA SPEND ANALYTICS: 2009 - 2013 633
  YOUTUBE MOBILE VIDEO VIEWS, IN-STREAM ADVERTISING BY CONTENT CHANNEL: 2013 634
THE MOBILE MEDIA AD CLEARING AND SERVING BUSINESS: THE ECONOMICS OF MAKING MONEY 635
MOBILE AD NETWORKS, AUCTIONS, EXCHANGES, RTBs, SSPs, DSPs, AD SERVING PLATFORMS AND DATA GENERATORS: MARKET POSITIONING AND OPERATIONAL ANALYTICS 635
  Mobile Advertising 101: Getting paid and creating a sustainable market position is a function of reach, technology, technology innovation, audience and impression data that delivers greater inventory transparency and augments eCPMs, a track record of clearing media and relevant 3rd party partnerships 635
  GLOBAL MOBILE MEDIA SPEND: 2009 - 2016 635
MOBILE AD NETWORKS AND CLEARING SOLUTIONS CONTINUE TO EVOLVE CORE COMPETENCIES AND BUSINESS MODELS 637
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: MARKET POSITION ANALYSIS: 2013/2014 638
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs 641
  MOBILE EXCHANGES, AUCTIONS, RTBs, AD SERVING AND DATA ANALYTICS 2013/2014 644
AD NETWORK, AD SERVING/TECHNOLOGY PLATFORM, DSP, AUDIENCE TARGETING REACH EXPANDS GLOBALLY 645
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: REACH 2009 - 2013 645
  MOBILE AD NETWORKS, TECH PLATFORMS, AD SERVERS, AUCTIONS, EXCHANGES AND RTBs: INVENTORY AVAILABILITY, TRAFFICKING, REQUESTS: 2009 - 2013 647
GLOBAL MOBILE FILL RATES IMPROVE IN 2013: MARKETERS RESPOND TO MORE SOPHISTICATED FORMAT, PUBLISHER, OS, GEOGRAPHY, BILLING MODEL AND AUDIENCE PROFILING DATA 649
  MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES 2011 - 2013 650
INVENTORY CONVERSION: TURNING TECHNOLOGY AND MEDIA OPERATIONS INTO TOPLINE REVENUE 652
MOBILE AD NETWORKS, SERVING PLATFORMS, DATA PROVIDERS, EXCHANGES, RTBs AND MARKETING PLATFORMS HAVE DIVERSE BUSINESS MODELS 652
  MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS AND EXCHANGES: REVENUE SHARE MODELS/MARGIN/PARTICIPATION ANALYSIS: 2013/2014 653
MOBILE AD CLEARING, TRAFFICKING, DATA, EXCHANGE, RTB, DSP MARKET WORTH $2.2 BILLION IN 2013 NET REVENUE 655
  GLOBAL MOBILE MEDIA SPEND AND AD ECOSYSTEM SOLUTION MARGINAL PERFORMANCE ANALYSIS: 2009 - 2016 656
  MOBILE ECOSYSTEM NET REVENUE: 2009 - 2016 658
MOBILE EXCHANGES, AD NETWORKS WITH EXCHANGE CAPABILITIES EXHIBIT TRIPLE-DIGIT REVENUE GROWTH 661
  CAGR ANALYSIS: 2009 - 2016 661
  MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND 663
  MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND 664
  MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: NET REVENUE 2009 - 2016 665
  MOBILE AD NETWORK NET REVENUE: 2009 - 2016 667
  MOBILE ADVERTISING NETWORKS: NET REVENUE 2009 - 2016 670
  MOBILE AD EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016 671
  MOBILE AUCTIONS, EXCHANGES, PLATFORMS AND RTBs: NET REVENUE 2009 - 2016 675
MOBILE AD NETWORKS CAPTURE 81.5% OF ECOSYSTEM REVENUE IN 2013, NET OF PUBLISHER PAYOUTS 676
  MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 676
MOBILE ECOSYSTEM REVENUE DRIVEN BY AD NETWORKS WITH EXCHANGE AND PROGRAMMATIC TRADING CAPABILITIES 679
  MOBILE AD NETWORK W/EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016 679
  MOBILE ADVERTISING NETWORKS W/EXCHANGES, PLATFORMS, AUCTIONS AND RTBs: NET REVENUE 2009 - 2016 681
EXECUTIVE FORUM: SECTOR Q & A's 682
  ADCOLONY 682
  ADFONIC 690
  ADITIC (a division of Sofialys) 695
  AMOBEE 700
  BUZZCITY 707
  CASEE (owned by Velti) 717
  INMOBI 720
  JUMPTAP 727
  KOMLI MOBILE 733
  MADHOUSE 735
  MEDIALETS 742
  MOBCLIX (owned by Velti) 746
  MOBILE POSSE 749
  MOJIVA 753
  NEXAGE 760
  OPERA MEDIAWORKS 767
  RHYTHM NEWMEDIA 775
  SMAATO 781
  STRIKE AD 787
  TAPJOY 791
  TRUMPIA 794
  VERVE MOBILE 797
  VOLTARI 801
  xAD, INC. 806


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