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Virtual Video Viewing 2014 – 2017: User Demand and Exhibition Transition

 

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
Virtual Video Viewing to Increase at a Declining Annual Rate; 9.5% Combined Pro/Hosted Network CAGR Projected Through 2017 1
  VIRTUAL VIDEO VIEWS 2005 - 2017: PROFESSIONAL, UGC AND SOCIAL DESTINATIONS 2
  VIRTUAL VIDEO VIEWING SHARE BY HOSTING ENVIRONMENT: PRO VS. UGC/SOCIAL 2005 - 2017 3
  VIRTUAL VIDEO VIEW GROWTH RATES: MULTI-YEAR SINE WAVE CONSUMPTION ANALYSIS 2006 - 2017 4
  CAGR ANALYTICS: VIRTUAL VIDEO VIEWS 2005 - 2017 5
SECTION ONE 6
Desktop / Mobile / Tablet / Ott / Vod Virtual Video on Track to Deliver 683.7 Billion Choice-Based Views in 2014, Up 14.1% 6
Virtual Video Viewing Is Increasing at a Declining Annual Rate; 9.5% Combined Pro/Hosted Network CAGR Projected Through 2017 6
  PRO and UGC/SOCIAL NETWORKING VIDEO VIEWS: GROWTH RATE COMPARISON 2005 - 2017 8
  VIRTUAL VIDEO VIEWS: BANDWIDTH REQUIREMENTS and LENGTH OF VIEW ANALYSIS 2013 20
Professionally Produced, Syndicated and Distributed Video Views Forecast to Reach 112 Billion in 2014 21
  PRO VIDEO VIEWS: 1999 - 2017 21
  PRO VIDEO VIEW GROWTH RATES: 1999 - 2017 23
UGC/Social Digital Video Growth Projected at 15% in 2014 25
  UGC/SOCIAL NETWORKING VIDEO VIEWS and GROWTH RATES: 2005 - 2017 25
  FACEBOOK VIDEO VIEWS: 2013 28
Annual Unique Users to Pro Digital Video Destinations Outnumber UGC/Social Networking Counterparts 4.6 to 1 29
  PRO DESTINATION SITE and UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH COMPARISON: 2006 - 2013 30
  TOTAL PRO VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH 35
Movie Sites and Services Exhibit the Highest Rate of Viewing Growth Per Unique User 38
  UNIQUE VIEWS PER SITE PER MONTH: BY CONTENT CATEGORY: 2011 - 2013 38
SECTION TWO 40
15-Year Virtual Video Content Category Analysis: Pro Publishing Library Depth and Breadth Deal a 52.2% CAGR 40
Television, News, Sports, Entertainment, Kids and Movie Content Capture Viewer Interest and Cumulative Share 40
Sports Video Led All Categories in Growth Over the Past 12-Months: 2012 - 2013 42
  VIRTUAL VIDEO CATEGORY SHARE and GROWTH: 1999 - 2013 (PROFESSIONALLY BRANDED and DISTRIBUTED SEGMENT) 43
Music Video Published and Hosted on Professionally Managed Sites / Destinations Experienced a Negative CAGR Of -22% From 2009 - 2013 45
  SUMMARY CATEGORY VIEW SHARE ANALYSIS: 2013 47
Television and Movie Views Net a Combined 27.3% Share 49
  SUMMARY CATEGORY VIEW SHARE ANALYSIS: 2013 49
  VIRTUAL MOVIE and TELEVISION COMBINED VIEWING SHARE: 1999 - 2013 50
Mobile/Non-Desktop Viewing Activity Impact All Virtual Video Content Categories 53
  SUMMARY CATEGORY VIEW SHARE ANALYSIS: MOBILE 2013 53
YouTube has a Strong Presence Across Multiple Content Categories, Particularly Music 55
  YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 vs. PRO DESTINATION TRAFFIC 55
  SUMMARY CATEGORY VIEW SHARE ANALYSIS UGV VS. PRO DESTINATION: 2013 57
Music Videos Continue to Top YouTube Channel Views 2005 - 2013 57
  YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 CUMULATIVE SHARE 58
Long-Form, Episodic Broadcast and Cable Digital Video 2013: a Viewing Share Leader 60
  TELEVISION 62
News, Politics, Finance and Tech Views Rose Again to 19.7% in 2013, Following an Election Year Surge in 2012 77
  NEWS/INFORMATION/WEATHER/POLITICS/FINANCE 79
Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012 90
  ENTERTAINMENT/KIDS 92
Music Video Viewing Volume Declines to 1% Cumulative Share on Destination and Directly Managed Sites in 2013 104
  MUSIC 106
Sports Video Rises to a 15.9% Cumulative Share With 16.2 Billion Views 108
  SPORTS 110
As Length of Views Increase, Movie/Film Cumulataive Share Decrease In 2013 to 7.2%; 67.5% on Connected Devices 116
  MOVIES 118
Aggregation Platforms and Services Own a 20.7% Cumulative Share of Video Views in 2013 122
  AGGREGATORS/PORTALS/NETWORKS/SYNDICATION PLATFORMS 124
SECTION THREE 126
UGC and Social Network Virtual Video Views Forecast at 571 Billion Views in 2014 126
  UGC/SOCIAL NETWORKING VIDEO VIEWS and GROWTH RATES: 2005 - 2017 127
UGC/Social Network Unique Users and Views Per Unique User Per Month Increase By 40.5% in 2013 130
  UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH: 2006 - 2013 130
  PRO DESTINATION SITE and UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH COMPARISON: 2006 - 2013 134
YouTube Video Views Reach 462.2 Billion in 2013 136
  YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 CUMULATIVE SHARE 136
  UGC/HOSTED NETWORK 2013 139
SECTION FOUR 145
  VIRTUAL VIDEO VIEWS: PROFESSIONALLY PRODUCED and HOSTED PROGRAMMING BY MONTH 2013 145


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