Accustream Research

IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow Integration

IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

On the sell-in side, the IP video tech industry is populated with mature technologies, modules, content management services and workflow platforms that continually evolve through organic R & D, acquisition and 3rd party integrations, and positioned to capture a share of this expanding market.

The IP video tech space is a complex environment of media formats and players, bandwidth provisioning, video CMS from ingest to monetization, site and server side video ad insertion, and prior generations of technology in various stages of upgrading.

Value chain principals include Akamai, Limelight Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform, Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City, Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.

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Digital Video AdTech 2015 - 2017: Monetizing Beyond the Linear Clock

This due diligence level study unifies systematic research initiatives spanning the buy side and programmatic systems (DSPs), supply side and programmatic systems (SSPs), ad networks, audience and trafficking platforms to explain the structural work/dollar flow connecting these marketplaces that deliver ecosystem value.

Digital video spend is analyzed by each adtech provider, and includes desktop, mobile, tablet, set top box VOD, device-centric authenticated sign-in services. Avails are contained in long-form, short-form, in-app, web only media, and through distributed media players bundled with creative (i.e. outstream video).

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Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

$14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits.

AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd.

Market positions analyzed in this research report include: 4th Screen Advertising, AdColony, Aditic/Sofialys, AdMob/Google AdSense, AdMobius, Admoda, AdsMobi , AdultModa, Amobee, AppFlood, AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity, Byyd Tech Ltd., Casee, Conversant Media, DataXu, Facebook/Atlas/Instagram, Greystripe, iAd, InMobi , Jana Mobile, Jumptap, Komli Media/Mobile, Lotame, Madhouse, Madvertise, MediaBrix, Medialets, MediaMath, Millennial Media, Mobclix, Mobgold, Mobile Posse, MobileTheory, Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera MediaWorks, OutSpoken, Pointroll, PubMatic, PulsePoint, Rhythm NewMedia, Smaato, StrikeAd, TapAd, Tapjoy, ThinkNear by Telenav, Third Screen Media/AOL Mobile, Tremor Video,Twitter, Twitter/MoPub, UpSight, Verve Mobile, Videoplaza, Voltari, xAD

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Video Platforms, Players and Processing Tech 2006 – 2014: Exit Multiples and Transaction Outcomes

Video software platforms, workflow CMS, media players and processing technologies operating independently prefigure an M & A deal marketplace worth $2.7 to $5.3 billion. Revenue multiples have averaged 2.24x 2012 – 2014, whereas 24 deals analyzed over the 2006 – 2014 period exhibit a combined 2.83x comparable.

Consumer-looking video platforms are forecast to generate $1.3+ billion in 2015 revenue, while enterprise counterparts are on track to deliver $450 million in MRR/SaaS-based topline. High CAGR video platforms average 3.33x revenue, while consumer-facing solutions targeting the IPTV/OTT, entertainment and media content verticals have traded for 3.48x multiples of revenue.

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Video and Mobile AdTech M & A 2005 – 2014: Exit Valuations

Video, desktop, mobile and multi-screen adtech M & A has mustered $1.5 billion in 2014 acquisition cash, 29% of $5.1 billion in cumulative dealings recorded since 2005 (excluding Google’s $3.1 billion buyout of DoubleClick and Alliance Data’s $2.3 billion takeout of Conversant in 2014), commencing when Gannett snapped up Pointroll’s rich media ad platform. Including the DoubleClick and Conversant acquisitions the figure rises to $10.5 billion.

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Internet Music Radio Programmers 2014 – 2017: Music Plays and Monetization Mainstays

Internet music radio and track play listening is on a 14.8% growth trajectory, surpassing 36 billion hours in 2014, delivered against promising programmer monetization efforts expected to achieve $1.9 billion in revenue, a 33.3% gain. This research study analyzes ad supported and subscription listening hours (desktop and mobile, with complete 2013 and 2014 YTD monthly hours by programmer), subscriber totals (domestically and internationally), inventory by avail format, sellout rates, CPMs, media spend, strategic adtech partnerships, rep firm relationships and the extent to which programmatic systems have integrated with sector entrants.

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Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics

The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

This is an 800+ page due diligence grade research report for media buyers, sellers, video publishers, distributors, syndicators, platform solutions providers, investors, VCs, investment banks, agencies, brands and rights holders.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report.

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In-Stream and Virtual Video Advertising 2014 – 2017

In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails.

  This report provides brands, marketers, agencies, buyers and sellers a detailed inventory map of the entire marketplace including sellout, views by site and screen, CPMs, spot length, insertion frequencies by publisher, programmer, device, aggregator and network, plus spend traversing ad tech serving systems and media player/recommendation platforms.

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Desktop and Mobile Music Monetization 2005 – 2016: Advertising, Download and Subscription

Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market. This report is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base. Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.

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The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media Billings and Business Operations

Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. This sector analytics report presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.

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Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016

Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.

This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.

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Digital Pre-Roll and In-Stream Video Avails: 2013 - 2016

Digital pre-roll and in-stream video inventory is expanding at a 20.3% rate in 2013, while corresponding media spend is expected to increase 37.8% over the calendar year. This reportÕs analytics attributes increased video spend to higher sellout rates sector-wide--even as insertion frequencies rise--to marketers who are buying scale, including campaigns against YouTubeÕs expansive library and inside social networking environments strengthened by greater inventory transparency.

Video spendÊ outpacing avail growth is fueled by predictive campaign analytics, deployment of performance-based inventory, syndication platforms, sophisticated audience targeting capabilities utilizing integrated viewer behavioral data and better visibility into aggregated mid/long-tail inventory effected through supply side clearing mechanisms.

Media spend against digital pre-roll is presently forecast to bring a market worth $3 billion in 2013, including the mobile platform. Video ad networks are figured to contribute an additional 18.8% of top of spend booked through in-house sales initiatives.

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Video and Mobile Ad Networks, Platforms 2012 - 2014: Path to Media Spend Parity

Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in combined 2012 multi-format media spend. This comparative analytics report presents a systematic, data-driven valuation of each sector’s performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platform solutions.

Collectively, these diverse monetization solutions are forecast to return $3.6 billion in 2012 net revenue to platform providers. The video clearing/serving sector is forecast at a CAGR of 40.5% (2007 – 2014), while global mobile peers (all formats, including video) are running at a 138.4% CAGR (2009 – 2014).

This report is an investment tool for agencies, VCs, consulting firms, marketers, electronics manufacturers and solutions vendors, and provides exacting inventory management, media spend transparency and market trends by format.

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Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share

Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, approximately 70% of the market’s total worth. This sector analytics report presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.

This research report builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend forecasts by region, format type and network or platform.

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Internet Music Radio and Track Play Growth 2012 - 2014: Listening and Monetization Analysis

Internet music radio and track play listening hours rose 50.5% in 2011 to over 1.3 billion monthly, while monetization initiatives (advertising and subscription) advanced 64.3%, according to this in-depth sector analytics report

This sector research report details how the market’s forward momentum accelerated in 2010, delivered strong usage and monetization results in 2011 which continue unabated in 2012. For the first time, sector revenue growth outpaced that of radio and track play listening hour growth.

The sector achieved $293.7 million in gross media spend (all format executions, including audio, video and display), with another $171.7 million in subscription revenue. The total market is forecast to rise 78% in 2012.

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Online Video Value Chain 2012

The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010. Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion market by 2014, according to 545 page multi-disciplinary research report.

The report, Video Value Chain 2012: CDN, Integrated Video Platforms, Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments packages extensive and proprietary online video and mobile media market research produced by AccuStream Research.

Each value chain sector is analyzed by number of accounts, fill rates, gross ad billings, impressions delivered or cleared (by format and region of the world), detailed business model analytics, publisher payout percentages, core competencies, participation formulae, revenue (historical, current and forecast), global reach, market share, R & D initiatives, competitive threats and strategic positioning initiatives.

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Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Media Spend, Inventory and Revenue Analytics

Online and mobile advertising networks, serving platforms and exchanges are projected to clear an estimated $5.65 billion in gross video media spend in 2011, according to this detailed interdisciplinary sector report.

This report is a comprehensive, data-driven assessment of each ad network sector, and the competitive cross currents interconnecting them. Media spend and net revenue growth trajectories are provided by sector, company and inventory format supported, that combined with business model analytics yields a complete inter-sector valuation, revealing multi-screen market dynamics and trends.

Mobile ad networks and platforms are forecast to account for 4.7% of combined inter-sector gross video media spend in 2011, up from 2.4% in 2010, measured against filled inventory of 107.5 billion global impressions.

Mobile video impressions are estimated to make up 7.9% of total inventory, often priced on a performance, or CPC basis (or eCPM equivalent), generating 18% of total billed mobile media. By contrast, online video ad networks, serving platforms and exchanges are on track to clear 340 billion impressions in 2011, normally paid against a CPM model.

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Mobile Advertising Networks 2009 - 2013: Gross Media Spend and Revenue Analytics

Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue.

This sector research report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and eCPM) by ad format, fill rates, click-through rates and participation percentages.

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